Psychology of Color Marketing

Warmup Objective: Warmup Create a uniform that utilizes color to convey their brand Warmup Fill out the sheet regarding your favorite color

09/14/16 Agenda Warm-up / Test Review Color Psychology Project Notes on remaining colors Completed Pink, White, Silver, & Blue Remaining colors today Individual Assignment due next class Quiz next class as well 1 question for each color

Marketing Unit 1.0 Retest Class Average Low - High 2nd Period: 77% 14 - 49 4th Period: 83% 28 - 48 If you scored below a 79% you can retest Must remediate for 30 minutes on Thursday 6:45 – 7:15 2:15 – 2:45 Retest is on Monday, Sept 21

Compare your color & description

Why Color Matters. 92.6% of customers view how a product looks as their #1 reason for purchase Color is the first thing a customer notices about a company’s logo Color increases brand recognition by 80% Apple’s ad campaign “It doesn’t have to be beige” reversed their $1.8 billion loss in sales Brought about colorful iPods and Phones Most popular logo colors: Blue (33%) Red (29%) Black/Gray (28%) Yellow (13%) http://www.colormatters.com/color-and-marketing/color-and-trademarks http://www.colorcom.com/research/why-color-matters

Color Quiz Whiteboards Guess the company by its trademarked color Write the company you think of when you see the color

Trademarked Colors

http://www. businessinsider http://www.businessinsider.com/colors-that-are-trademarked-2012-9#purple-10

12 Groups (Not Gold) 2-3 per group Take notes on the color you select Include Description of what the color means and why businesses use it Target Market of color 3 emotions associated with it 3 companies that use that color in their logo/brand Teacher Example

Excellence

Gold in Business… Target Market: High perceived value Middle – Upper Class who are interested in Luxury Purchases High perceived value Promotes wisdom and wealth Products that use gold are seen as expensive / exclusive Best when combined with dark red, dark blue, or dark green

12 Groups (Not Gold) 2-3 per group Take notes on the color you select Include Description of what the color means (5 Facts) http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html Target Market of color http://www.empower-yourself-with-color-psychology.com/target-markets.html 3 emotions associated with it 3 companies that use that color in their logo/brand Teacher Example

Assignment Choose ONE of the Following Assignments to complete Use your notes to justify your decisions

Option #1 Nike Team Site for Uniforms http://niketeam.nike.com/US/en_US/?l=shop,newteam

Example: Pick Your Colors & Design

Option #2: Redskins https://www.youtube.com/watch?v=BaFIGQ9HxEQ 

Option #3: Company Uniform Must change both the style & the color of the uniform so that is targeted to a younger crowd Use your notes to see which colors accomplish this Use www.customink.com to design uniform

Example I changed the colors of Best Buy from blue and yellow to black and white. The reasoning behind this is because black, which represents sophistication and elegance, appeals to wealthy teenagers. I changed the style of Best Buy’s uniform from a collared polo to a baseball tee. I chose this specific style because I believe it would appeal to the younger demographic. It makes the shirts more “fun” and consists of the name of the employee on the back along with their favorite number.

Key Points All designs can be done by hand or on a computer Must change mascot & colors for option #1 & #2 Must change uniform color and style for option #3 You have to explain your changes not just design them Turn electronic versions into Google Classroom

http://www.helpscout.net/blog/psychology-of-color/