Reviews Reviews is the next big piece and the most important part when it comes to consumer's purchasing decisions.

Structured mentions = reviews The popularity of reviews is growing at an increasing rate. There are so many industries now using them as a way to increase web traffic to their sites. Google, Yelp and Facebook are capitalizing on this trend. They all know the importance of them as people do more and more research online.

Positive reviews are revenue! 70% Customers who read consumer reviews to ensure they are purchasing the right product or service. 90% US customers who say their buying decisions are influenced by online reviews. 183% The amount of new business companies with positive reviews can convert when compared to companies with ZERO or negative reviews. 82% Consumers who consider user generated reviews important or extremely important. 70% of consumers are reading reviews and making their purchasing decisions based on them. And businesses with positive reviews do almost 200% better at attracting new customers than those with no reviews.

5-9% increase in business What a half star means for revenue A Harvard study found that a 1 star increase in Reputation lead to a 5 - 9% increase in business 5-9% increase in business The Harvard Business review has suggested that a 1 star increase on a site like Yelp, increases that companies revenue by 5-9%. That can equate to some serious revenue when you look at businesses that generate millions of dollars annually.

Snapshot: Reviews Use this type of information when talking to your clients about the importance of reviews. 5

Snapshot talk track: Reviews Your business has worked hard to earn a solid reputation! Now let’s add Social Marketing to amplify that positivity, find relevant content with RSS feeds and help schedule posts. Reputation Management will showcase where the negative sentiment is coming from and Review Generation will increase positive reviews and suppress negative reviews. For businesses that get lots of reviews, our reputation management solution will help them manage their review pipeline through email alerts and automated reporting. For those businesses that do not get enough reviews, we provide them the ability to get more reviews through our review generation tool.

Review collection and display widgets No Recent Reviews You can also place our review widgets on clients websites.

Negative review suppression The beauty of our review generation tool is that it helps suppress negative reviews by providing an outline for customers to complain befoer they do it on public sites.

Social Social marketing is becoming one of the most popular ways a business can connect to their customers. It provides them an easy outlet to push their promotions and offers.

@thegap does the billy oxford dress shirt come in size xxl? #helpme 1.59 billion users Car shopping time! Audi A4 or BMW 328i? — feeling excited! 500 million users 433 million users 310 million users @thegap does the billy oxford dress shirt come in size xxl? #helpme 300 million users 100 million users Kitchen reno completed! Thanks to the Home Depot on Third Street for all their help! 50 million users 40 million users Facebook is still the 800 pound gorilla when it comes to social platforms.

Snapshot: Social Snapshot identifies opportunities for social marketing solutions for your customers 11

Snapshot talk track: Social Managing multiple social networks is difficult and time consuming. Social Marketing is an easy way for a local business to build their social presence and find new leads. Customer service lives online! Social Marketing can monitor and manage customer activity in a single feed, respond to customers in line and track every interaction. It will let you know their level of engagement and followers on Facebook and Twitter. We can identify engagement by number of posts, how many of those are being shared and the number of followers.

Website In 2016 you would expect that most businesses have websites, but this is not always the case. Even though a lot of businesses do, a large number of businesses are not happy with their website.

Website Snapshot: Website Snapshot will identify areas of their website they can improve and provide a corresponding grade based on Google’s Website grading tool. So this is not Vendasta telling businesses that their website is not very good, it’s Google doing it. 14

Snapshot: Website talk track Talk Track: Page Speed Is there anything else you could do to help decrease the load time? After all, there’s no such thing as a site loading too quickly. If the score is negative, looks like you’ve got a few things to fix! Large images look great but not at the expense of a frustrated customer. The speed of any website is important as people have shorter and shorter attention spans. Snapshot provides insight in areas that site speed can be improved.

Talk Track: Home Page Content Snapshot: Website talk track Talk Track: Home Page Content Do you have multiple tabs or pages to your business’ website? If so, is all of this information readily available on all pages? And let’s take it one step further and collect reviews on this killer site of yours with our Review Generation widget! You’ve got two choices - fix what’s broken or take advantage of our mobile optimized Location Page! It’s simple to create, clean and additional tabs can easily be added - no coding knowledge required. Another important factor to a business’s website is the user-experience, can the customer find a business's contact information on every page since this typically is why people visit their site.

Location Page The most important factor in user experience ensuring that the website is mobile friendly. Google has ranked websites that are mobile friendly higher than ones that are not. They also recently came out to say they will now index mobile pages, so what this means is customers doing a search on a phone will see content that is designed for a mobile device first. This is big news as google heads towards looking primarily on mobile content.

SEM SEM or Search Engine Marketing is also included in the report

Does your business appear on the first page of search? How to talk to your customers about search Search Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo. Screenshot Goes Here. Does your business appear on the first page of search? Search Engine Marketing refers to all marketing tactics used to ensure a business can be easily discovered by customers on search engines like Google, Bing and Yahoo. Typically when we refer to SEM we are talking about paid ads such as keywords.

SEM SEM section can determine whether or not the business is doing any type of SEM and also compare them with what their competitors are spending. 20

Snapshot: Remarketing Retargeting Retargeting is also a big part on online marketing, making sure you stay in front of potential customers when they visit a businesses website is important to increasing customer conversion. Snapshot will identify if the businesses website contains cookies for remarketing, if not this is s solution you will want to provide your clients. 21

Every Business Has A Buyers Funnel Every business has a buyers funnel, this can start with awareness like those restaurant ads or maybe looking for the new hotspot to eat at.

Buying decisions are made online In 2016, 92% of consumers read online reviews before visiting a business. 94% of consumers would use a business with a four star rating! 60% 75% 83% 83% 85% 88% 2011 40% 2012 25% 2013 2014 2015 2016 17% 17% 15% 12% Can’t iterate this too much - BUYING DECISIONS are made online, not at the restaurant. Even though statistics have shown that 88% of all buying decisions are made online, I image the number is even higher for tourism, it be more likely to be in the high 90s. I don’t remember the last time I didn’t book my hotel room online. Before Entering a Store In-Store

How leads become sales ADVERTISING Who are you? That’s cool! At the very top of the funnel for any given business, consumers typically become interested through traditional media—by watching television commercials, seeing billboards outside, listening to radio ads and more. This is how traditional paid media attracts consumer interest.

^ How leads become sales don’t Advertising Listings Are you found? So annoying, can't find their location! . Let’s pretend that you are the business at the end of this funnel. How those interested consumers, or leads, begin falling out of that funnel, starts with listings. Once they become interested, they will likely look that business up. If that business (or associated product or service) can’t be found, many won’t look any further. This is how leads start falling out of the funnel.

^ How leads become sales don’t Advertising Listings Reputation Are you trusted? Hmm, I see bad reviews with no response... But if the consumer is interested and can find you, they now want to know if they can trust you. Online trust is gained through reviews. Not only positive reviews, but a healthy review pipeline, meaning recent reviews. Now, negative reviews aren’t a dealbreaker, but they must be responded to promptly and with respect to win over the trust of a new consumer.

^ How leads become sales don’t Advertising Listings Reputation Social Are you liked? Yuck, distasteful political post. Next, the consumer wants to know if they can like you. Like your product, your service, your brand, your online personality! Social media is the perfect way for the consumer to go about this discovery.

^ How leads become sales don’t Advertising Listings Reputation Social Website Is it easy to convert? It’s soooo slow to load. And finally, website. Is it easy for the consumer to convert? If not, that’s definitely a blocker to sales.

Advertising for the competition? Paid Media Listings Listings $$$ Reputation Reputation Social Social Website Website Here’s the kicker. Let’s say the consumer is making their way down the funnel for business A, on the left. They became interested after hearing a radio ad, then looked up that business online and found them but came across multiple negative reviews that hadn’t been responded to. This means they don’t trust you. What does that consumer do? Well, since they’re already well into their research stage, it’s very likely that they’ll go directly to the next stage but with a competitor! That means that business’ A’s marketing and advertising dollars pushed that consumer directly into the hands of their competition. And further down that funnel which increases the chance of a sale! A sale for the competitor!

Advertising for the competition? The fastest way to increase your budget is to use someone else’s Paid Media Paid Media Listings Listings $$$ Reputation Reputation Social Social Website Website But the opposite is also true. By ensuring that your business can be found, trusted and liked, have the competitor’s advertising dollars work for you! The fastest way to increase your business’ budget is to use someone elses.

The Five Pillars Advertising Listings Reputation Social Website The consumer research experience through this funnel is what we call the four pillars. Listings (are you found), reputation (are you trusted), social (are you liked) and website (how easy is it to convert). This is the story you need to be telling your prospects and customers. Website

5 pillars of the “Virtual Doorway” Listings Reputation Social Website Advertising Is your business listed online? Is the information accurate? What are consumers saying about your business online? Are you listening to your online customers feedback? How’s your website experience? Is it optimized for mobile? Reach the masses with your marketing and brand message! A business’s marketing foundation has to be solid or it could collapse at any time. When business is good most businesses will not feel the pain, it’s when times are tough or there is an increase in competition is when they will fail. Creating a solid marketing foundation is not a short term process, it’s an ongoing process that takes time and shoudl always evolve and change as consumer habits and technology cahanges,

Restaurants VERTICAL SPECIFIC TRAINING SERIES Song Rattanavong Vendasta srattanavong@vendasta.com linkedin.com/in/songr Thank you everyone for your time today, please don’t hesitate to reach out to us with any questions. I’s Song Rattanavong signing off from sunny Saskatoon Saskatchewan. Wishing everyone a prosperous week and keep on keeping on.