Mystery Shop Scorecard Effectiveness Acme Comp 1 Comp 2 Comp 3 Market Relevance* 3,499 2,133 71,191 680 161,681 385 191,988 122 Ability to Capture Interested Buyers Some content gated. Will not capture all potential leads. Content gated. Ability to capture and monitor leads best-in-class. No information required to access content. Leads will not be captured. Response Time Contacted by sales in 35 hours. Contacted by LDR within 24 hours. Immediate response to ‘contact us.’ Immediate response to ‘contact us.’ Received call from LDR within 1 hour. Lead Qualification – Marketing Passed directly to sales rep. Sent Link to additional information requiring form fills. No contact made. Was pushed for appt. vs. qualified. Rep Interaction – Sales Abandoned call when realized we were early stage. Rep Reached out within 24 hours. Rep got off call quickly and didn’t schedule follow-up. Nurture Efforts - Marketing No further contact made. Received content focused on initial needs weekly for 4 weeks. *Top score = website US ranking by Google Bottom score = # of sites linking into the company’s home page Performed Partially Performed Not Performed