Osnovna škola Bartola Kašića Vinkovci Erasmus+ Young Enterprising Europeans ADVERTISING February 2017.

Slides:

Advertisements

Similar presentations

Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

Advertisements

Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.

Avi Chemay presents  The aim of market segmentation is to increase sales, market share and profits  This is done by better understanding and responding.

Segmentation / Consumer Profiles. As marketers and business people, we will sell our products to whomever will buy it wedding gowns to seniors ie: Retirement.

ADVERTISING Trust Me, I’m an advert Aims of the unit 1.To introduce concepts and techniques in advertising. 2.Analyse ads in print and non-print media.

Why do companies advertise?. What is advertising?  Advertising is an attempt to see a product, service or idea.  Advertising forms a link between the.

Central York High School Mr. Jonathan Hakim. Objectives  Review and identify the three P’s of marketing previously learned (product, price, place) 

Branding and Differentiation Unit 3 Topic STARTERSTARTER.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

Advertising Forms of Persuasion & Advertising Techniques.

GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.

Marketing and Promotion

Advertising Unit 5. 2 ADVERTISING The act of a company paying to promote their ideas, products, or services through mass media.

Introduction to Marketing Where do we see Marketing? Commercials Newspapers Magazines Billboards Buses Park benches Pop-ups Internet Ads Sides of Buildings.

Famous Advertising Slogans

Demographic and Psychographic Segmentation

What is Promotion? Chapter 17 LAP – Know your Options! 4.1 Examine the types of promotion 4.2 Distinguish between institutional and promotional advertising.

Assignment 3 Websites. Calling all computer experts!  Your challenge is to create the home page and 3 pages of a website aimed at students \or young.

Target Demographics How the media appeals to specific audiences.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

Think… Think of all the ways a marketer might describe YOU as a consumer. Begin with your age, then get more specific about your shopping requirements.

Introduction to Marketing

DAY OF LANGUAGES 30 Years of Erasmus

We are Arthur, Bobbi, Reece, and Stephanie

Target Marketing Students you will need a piece of line paper and a pen or pencil. All students are required to take notes. Every seven slides students.

Introduction to Marketing

Market Segmentation.

FINANCIAL INTELLIGENCE

Nature/Design question 2 Materials and processes/ICT in design

Advertising: Identifying Target Markets ENG 12 - STEWART

Persuasive Techniques Used in Advertising

How to advertise students’ products

Television Commercials

My Own Brand– JELLY BOB Slizkaya Dariya RK-31.

Market Segmentation/ Consumer Profiles.

List some products that you know simply from advertising.

Introduction to Marketing

Market Segmentation: Practical Applications

S2 MEDIA UNIT (PERSUASION)

Slogans and Ads Do you know your TV?.

Eagle Challenge Learning Target: Describe market segmentation methods used to identify target market How to protect intellectual property. Standard OE3.

Advertising Unit 3.

Eagle Challenge Logo Quiz Slogan Quiz Learning Target.

Quick Fire Quiz Mr Kelly.

MEDIA LITERACY REAL or FAKE.

Physical Distribution

Unit 2: The World of Advertising

Eagle Challenge Logo Quiz Slogan Quiz Learning Target

Introduction to Marketing

Introduction to Marketing

Segmentation / Consumer Profiles

Segmentation & Consumer Profiling

Advertising ELL 3044.

Propaganda Match Game.

Eagle Challenge.

Unit 2: Media Literacy There are many different forms of media

Targeting Teens.

Introduction to Marketing

Targeting a Market Who do we sell it to???.

“You may please all of the people some of the time, you may even please some of the people all of the time, but you can’t please all of the people all.

The power of ADVERTISING.

Advertising ELL 3044.

Introduction to Marketing

Market Segmentation Learning Goals

1. Melts in Your Mouth, Not in Your Hands

Advertising ELL 3044.

Presentation transcript:

Osnovna škola Bartola Kašića Vinkovci Erasmus+ Young Enterprising Europeans ADVERTISING February 2017

Why do we have to advertise Why do we have to advertise? - to attract new consumers - to increase sales of existing products - to inform consumers about new products or services - to earn money Colours - gold - success, high quality, money

Advertisements in magazines, leaflets, brochures, bilboards, internet Commercials: advertisements on the radio, TV, internet commercial ad

Scientific approach

Famous persons’ recommendations

Comparison

A story around the product

A free gift

A catchy slogan Match the slogan to the product Slogan: Connecting people. Life’s good. Once you pop, you can’t stop. It gives you wiiings! Take a deep breath. Just do it! No more tears. I’m lovin’ it! Because I’m worth it. Taste the rainbow. Loves the jobs you hate. Finger lickin’ good Products/brands: Nike Skype Red Bull Skittles Mc Donald’s KFC Johnson’s Baby Nokia Mr Muscle L’Oreal LG Pringles

Connecting people - Nokia Life’s good Connecting people - Nokia Life’s good. - LG Once you pop, you can’t stop. - Pringles It gives you wiiings. - Red Bull Take a deep breath - Skype Just do it! - Nike No more tears. - Johnson’s Baby I’m lovin’ it! - McDonald’s Because I’m worth it. - L’Oreal Taste the rainbow - Skittles Loves the joby you hate - Mr Muscle Finger lickin’good - KFC https://www.shopify.com/tools/slogan-maker/ http://www.sloganmaker.com/

Z pattern advertising

ad creates desire, we want the product Something is used to attract our attention (photo, colour, size,...) some information (price, availibility) create our interest ad creates desire, we want the product Something urges us to act now (limited supply,...) AIDA – an opera in 4 acts by Giuseppe Verdy, set in Egypt, first performed in 1871 - a musical based on the opera, music by elton John, lyrics by Tim rice, first pperformed on Broadway in 2000

Target groups Sex: male , female Marital status: married single Age: 0-10, 12- 24, 18- 34, 18-49, 25- 54, 50+ children, teenagers, young adults, adults, senior citizens Income: Occupation: service, business, professional Lifestyle Geographic: urban, rural, suburban Social status: upper, middle, lower