Sit with team of 4 Not from Business English Sit with team of 4 Not from

Schedule TED Talk Future Project Time to Finish Homework Discussion / Listening Video Future Project Providing insight in the big idea Time to Finish Homework

Start Ups What are they?

Success? Listen Gather info. Watch Discuss / Answer

The Single Biggest Reason Why Startups Succeed 1 - Title of the TED Talk? The Single Biggest Reason Why Startups Succeed

2 – Name of the Presenter Bill Gross

3 – Date of TED Talk & # of Views June, 2015 3,413,135 views

4 – What is his Thesis? Through research, he has discovered that there are many factors that play into the success and failure of a startup company. Timing is one factor which plays a huge role which many people is surprising

5 – Opinion 6 – Ethos 7 – Pathos 8 – Effective Speech 9 – Two things you learned 10 – Ask him one question 11 – Constructive criticism 12 – Group of people who would benefit the most

Features and Benefits

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Examples Product Features Benefit Sales Pitch Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.

Your gas will go further Examples Product Features Benefit Sales Pitch Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning. Vehicle More miles per gallon Your gas will go further Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.

Examples Product Features Benefit Sales Pitch Toy Batteries included Product is ready to use Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning. Vehicle More miles per gallon Your gas will go further Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most. Laptop Portable Use your laptop while you travel Complete important work assignments and tasks on the move so you can take time out when you get where you’re going.

Selling Your Item Teams of 4 members Look at the image How could it be used? What value does it provide? How to describe it? You are your team will be presenting your item to the class. The class then will vote!

Language to Use Common Expressions As you can see, Can you (all) see that If you look here, you’ll notice that it‘s striped it‘s faded it has a hole there’s a patch here on the front on the top? on the back inside I’m not sure (if) you can see it clearly, so I’ve shown it here on this slide

Final Project Research, Create, & Market In groups of 4 students (diff. from midterm team) Must invent a product Market Research Customer profiles Explain research via self-made graphs Describe the product Features & Benefits Characteristics & Alterations Functions Etc. Kickstarter Video / Advertisement Video

Final Project – The Big Idea https://www.kickstarter.com/projects/597538543/the-worlds- best-travel-jacket-with-15-features-bau

Homework Finish the last page in the packet Brainstorm with team possible invention Timing Market CRUCIALLY IMPORTANT Come to class with at least 1 product idea