Communication: Reading & Speaking

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Presentation transcript:

Communication: Reading & Speaking Introduction to Business & Marketing

Review Review the following concepts: Writing POWER Forms: Email Letters (cover, resignation, thank you) Memo Business report Company publication (brochure, online post)

What Is Reading? Reading: “active mental process of receiving & understanding a message”

Read For A Reason Focus your mind Summarize as you read Make connections/form mental pictures Build your vocabulary

Speaking Speaking: “verbal communication” HUGE part in marketing jobs

Why We Speak Persuade Inform Entertain

Jargon Jargon: “specialized vocabulary used by a specific group” Example: IDK LoL hashtag (#)

Why Use Jargon When is Jargon used? Why is Jargon used?

Wrap-Up Reading Reason to Read Speaking Why We Speak Jargon

Class Activity Students will: read 3 case studies Answer questions about the case studies