The Media Audit.

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Presentation transcript:

The Media Audit

Target Your Best Prospects

The Index Report Reveals Your Best Targets Market Index Reports Kansas City Business Journal outperforms the market in the above target groups.

Show Competitive Comparisons

The Management Report Ranks Your Best Targets Against The Competition. Management Reports San Francisco Business Times outperforms competitors in the above key target groups.

Use The Ranker Report To Drill Down On Each Target Ranker Reports Birmingham Business Journal is 57% more likely than market average to attract business owners, partners and corporate officers.

Build Your Own Profiles Using The Comparison Report

Media Audit Allows You To Build Target Profiles Composite Average Reports Luxury Vehicle Buyers Houston Business Journal Ranks 1st in delivering luxury vehicle buyers. Houston Business Journal is 125% more likely than market average to attract luxury vehicle buyers.

Create Powerful Positioning Statements

Houston Business Journal Ranks 1st in delivering Luxury Vehicle Buyers Market Index Report *Based on Adults 18+ Planning to Buy and will pay $20K+ for Vehicle* 13.1% of Houston adults plan to buy a luxury vehicle in the next 12 months, While 34% of Houston Business Journal Readers plan to do the same.

Boston Business Journal Ranks 1st in reaching Business Owners Market Index Report One out of four Boston Business Journal readers are business owners/partners/corporate officers, as compared with 14% of Globe Business Section Readers, and 6.6% of Herald Business Section Readers.

Washington DC Business Journal Outperforms the market in reaching Cadillac Owners *Taken from The Media Audit Printed Report Washington DC Business Journal is 144% more likely than market average to reach Cadillac owners.

Return on Investment *Taken from The Media Audit Printed Report *Based on Index for Adults with Homes Valued at $300K+ For every $100 in advertising expenditures, Washington DC Business Journal gives back $139 in reaching adults with homes valued at $300K+.

Return on Investment *Taken from The Media Audit Printed Report *Based on Index for Adults with Homes Valued at $500K+ For every $100 in advertising expenditures, Washington DC Business Journal gives back $158 in reaching adults with homes valued at $500K+.

Where do you go to get help using The Media Audit on a proposal? The HELPLINE 800-324-9921 Don’t hesitate to call us. . . We would love to help!