630 AM WMFD Wilmington’s All Sports Radio

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Presentation transcript:

630 AM WMFD Wilmington’s All Sports Radio ESPN Radio 630 AM WMFD Wilmington’s All Sports Radio

Station Stats Station Owner: Ocean Broadcasting, LLC Station Format: Sports talk Target Audience: Males

Minutes: Mike and Mike 6-10am Talk: 24 minutes Advertisements: 16 minutes Plugs: 8 minutes News: 12 minutes

Minutes: The Sports Bash 4-7pm Talk: 33 minutes Advertisements: 17 minutes Plugs: 6 minutes News: 4 minutes

Minutes: Game Night 7pm-1am Talk: 29 minutes Advertisements: 16 minutes Plugs: 9 minutes News: 6 minutes

Findings Very little differences in dayparts Spend relatively same amount of time on each category no matter what the daypart Same format throughout day Most shows consisted of talk along with interviews Talk interrupted by ads and ads always followed by a plug

Findings Continued… Always had the news every twenty minutes Sports Center Radio station very consistent Even talk about the same topics throughout the day NCAA Tournament, Barry Bonds, Marriage Contest on Mike and Mike in the Morning