Guy Malachi, Chief Geek, @guy Conduit Case Study Oct 2010 Guy Malachi, Chief Geek, @guy

What is Conduit?

170 Million Users 250,000 Publishers 1 Network 23 New Users Every Second 170 Million Users 250,000 Publishers 1 Network Conduit powers apps for over 250,000 web publishers and their 170 million users – the largest network of its kind in the world. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create browser apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website.  The patented Conduit Platform enables global brands to market themselves online, including MTV, MLB, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, the National Hockey League, Travelocity, and TechCrunch, as well as hundreds of thousands of small and medium-sized organizations in more than 120 countries. Backed by Benchmark Capital - confidential -

evolution 2005 2006 2007 2008 2009 2010

1st year Conduit launches its SAAS platform (U.S Patent 7,529,766) 2005 2006 2007 2008 2009 2010 1st year Conduit launches its SAAS platform (U.S Patent 7,529,766) For the 1st time long tail publishers build components and offer them within a toolbar to their users Following requests from the field Conduit offers community functionality, RSS & predefined components Solution is localized to more than 30 languages New Daily Users Monthly Active Users 9,000 1M

2nd year Cross platform solution IE & Firefox 2005 2006 2007 2008 2009 2010 2nd year Cross platform solution IE & Firefox Wider acceptance by long tail publishers growing the network of publishers Release of an API Power publisher develop their own unique components using the API New Daily Users Monthly Active Users 25,000 5M

2005 2006 2007 2008 2009 2010 3rd year Conduit sign with Google and offers the Google search through its search box component Adoption of Conduit by light house companies joining the network of publishers Conduit provides better integration with web sites using dynamic XML feeds Conduit becomes profitable New Daily Users Monthly Active Users 90,000 22M

4th year Conduit offers a reward program and pay back to publishers 2005 2006 2007 2008 2009 2010 4th year Conduit offers a reward program and pay back to publishers Conduit launches analytics as a standard part of its platform. Organizations join Conduit and offer internal community toolbars. Every vertical now has presence in the Conduit network. Conduit open its US office in the silicon valley New Daily Users Monthly Active Users 300,000 45M

5th year 2005 2006 2007 2008 2009 2010 Conduit enhance the cross platform solution and offers support in Safari Marketplace is launched and publishers can share their components in an indirect manner Publishers enrich their toolbar with components of other publishers Users add additional components directly from within the MP and from web sites they visit. New Daily Users Monthly Active Users 1.1M 92M

6th year Support Google Chrome Offer standalone apps 2005 2006 2007 2008 2009 2010 Support Google Chrome Offer standalone apps Users can install a standalone component Publishers can distribute their apps Monetized Apps create additional revenue streams for both Conduit and publishers in the Conduit Network 150 employees and growing with offices in San Francisco, Tel Aviv, London, Germany New Daily Users Monthly Active Users 2M 170M

During that timeframe our traffic levels have increased exponentially from about 100,000 visitors per month to over 3 million monthly visits Over 1500 pages, and we see over 100,000 unique visitors every day Kentico handles about 4-5% of all traffic to Conduit There’s a big change in our site every 8 months or so

Banners Module http://bit.ly/kenticomodule

Future Plans for Kentico Complete migration of all existing CMS platforms currently in use to a unified Kentico solution. Conduit Blog Conduit Forums Conduit Expert Program

Guy Malachi, Chief Geek guy@conduit.com Twitter: @guy