Product Packaging Marketing.

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Presentation transcript:

Product Packaging Marketing

Warm-up Question What product life cycle phase: Products are still making a loss as sales are not yet high enough to cover expenses Introduction Growth Maturity Decline

Create a 10 Slide PowerPoint Representing Each

Child Proof Medicine Bottle Promote & Sell Product: New Balance Define Product Identity: Absolut Meet Customer Needs: Squirt Bottle Ensure Safe Use: Child Proof Medicine Bottle

Mixed Bundling Strategy: Bicardi & Coke Protect the Product: Egg Carton Mixed Bundling Strategy: Bicardi & Coke Provide Information: ASUS Headphone

Environmentally Friendly: French Rabbit Wine Blisterpack: Jolt Gum Cause Packaging: Tide Environmentally Friendly: French Rabbit Wine

Branding & Marketing Packaging

Brand Name: Messi Soccer Ball Trade Name: Kellogg's Trade Character: Keebler

Private Brand: George / Wal-Mart Brand Mark: Apple Logo Trademark: Deercon National Band: Nike Generic Brand: Kroger Fruit Snacks Private Brand: George / Wal-Mart

Brand Licensing Agreement: MLB or NBA Branding Extension: Coke Zero Co-Branding: Betty Crocker & Hershey

Mixed Brand: High End & Low End

Brand Label: Sunkist Descriptive Label: Gatorade Grade Label: Butter