Marketing Versus Sales

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Presentation transcript:

Marketing Versus Sales

Definitions Marketing Is packaging Creating interest & demand Image Market presence Support tools

Sales Personal Techniques Objectives Product knowledge Customer needs & relationships Understanding competition

How To’s Marketing Advertising Trade Shows Industry Associations Tie-ins to to other related products

How To’s Sales Networking Planning Presenting Quoting Negotiating closing

Conclusion Marketing-The Gameplan Requires constant re-evaluation based on the results of sales

Conclusion Sales-The Final Score Determines the success of marketing efforts

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