Marketing Versus Sales
Definitions Marketing Is packaging Creating interest & demand Image Market presence Support tools
Sales Personal Techniques Objectives Product knowledge Customer needs & relationships Understanding competition
How To’s Marketing Advertising Trade Shows Industry Associations Tie-ins to to other related products
How To’s Sales Networking Planning Presenting Quoting Negotiating closing
Conclusion Marketing-The Gameplan Requires constant re-evaluation based on the results of sales
Conclusion Sales-The Final Score Determines the success of marketing efforts