Marketing information system

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Presentation transcript:

Marketing information system

On paper in pairs Quick recap task No Computers! Create a spider diagram showing all the features of a Management Information System. (Give detail where you can).

Learning Outcomes LO1: Recall the features of a Management Information System LO2: Describe what a marketing information system LO3: Be able to describe and evaluate the components that make up the marketing information system in an organisation.

Task: What is Marketing? Marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business. Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience. It covers everything you'll need to do in order to deliver your products and services to the consumer including research, planning, pricing, packaging, promotion, selling and distribution. http://www.smallbusiness.wa.gov.au/marketing/

Marketing Information System A management information system designed to support decision making Can be defined as “people equipment and procedures to gather, sort, analyze evaluate and distribute timely and accurate information to making decision makers.

Sources of Information The marketing information inputs come from different sources, within and outside the firm. Some sources are: -Sales Analysis: the marketing information system retrieves sales information and puts it into usable form -Cost Analysis -Financial Records

What is MKIS made up of? (structure) Internal Report System Marketing Intelligence system Marketing decision support team Marketing research system

Task: What similar?

Why’s it important? Anticipation of Customer Demand Systematic Approach Economic Indicator Significance of Analysing competition Development of Technology Understanding the Customer Marketing Planning

Task Complete the following tasks, make sure you must put everything in your own words and reference information. What is a marketing information system? What sources of information does this type of information system use? What is the structure of a marketing information system? Why is a marketing information system important?

Plenary 2 things you have learnt today. 1 thing you would like to know more about.