Progress and status update – January 2016 Website Project phase 1. Progress and status update – January 2016

Timeline – January 2016 Are we on track? What we plan to do? When we will have it done by?

Budget – January 2016 What have we spent?

Risks and Issues – Jan 2016 Risks Issues Potential risks Example A Example B Resolved risks Issues arisen Potential issues in next 2-4 weeks

Decisions Decisions made by Project Team in last four weeks Decisions needed by Project Board

Recent successes What’s been brilliant?

CAM - Key Measures Dashboard 2015 0% Spontaneous Awareness in first charities that spring to mind 0% Semi-prompted Awareness first charities that spring to mind working in the area of supporting young people 64% Prompted Awareness in Jan down to 61% in April and down to 57% in July have heard of Girlguiding 4% Existing Support charities you would consider yourself to be a supporter of 16% Potential Support charities you would consider supporting in the future 4% Existing Support in Jan down to 3% in April and July charities you would consider yourself to be a supporter of 16% Potential Support in Jan went down to 13% in April and 12% in July charities you would consider supporting in the future Campaigns 17% heard of Girls Matter in Jan and 13% had in April 10% had heard of the Senior Section in July Logos 17% saw this logo in the past 9 months Corporate Partnerships 11% heard of Girlguiding and Morrison's 11% heard of Girlguiding and Cotswolds 10% heard of Girlguiding and Rolls Royce Awareness of Issues 43% definitely/probably aware of influence of porn on relationships 71% definitely/probably aware children staying safe online 19% heard about challenging taboos about menstruation 32% heard about girls’ mental health issues 37% heard about a lack of youth engagement in politics 30% heard about lack of quality sex and relationship education for young people Issues of Concern 25% very/extremely concerned about political representation of women 28% very/extremely concerned about sexism in the media 52% very/extremely concerned about not enough support for teenage mental health issues 59% very/extremely concerned about sexual harassment of girls at school

Prompted Awareness Girlguiding to date - Trend data “Please indicate whether you have heard of the following charities or organisations.” Base: 1,000 adults 16+ (Online), Britain Source: Charity Awareness Monitor, Jan, April and Jul 2015 (Online), nfpSynergy

Brand Attributes - Key Measurements Dashboard Spring 2015 Top Five Attributes for Ideal Youth organisation Caring/Compassionate (40%) Accountable (37%) Approachable (27%) Trustworthy (25%) Determined/Dedicated (25%) Top Five Attributes for Girlguiding Traditional (48%) Friendly/Welcoming (41%) Established (41%) Practical (33%) Reputable (27%) Girlguiding is the charity most associated with being Empowering (22%) Girlguiding is the charity most associated with being Practical (33%)

YEM 2014 - Prompted awareness of charities Girlguiding trend data (aged 11 – 16) Have you heard of these charities…? Please select the ones you have heard from the following list. Source: YEM Nov 14, nfpSynergy

Measuring perceptions – 2014 The following is a list of statements about Girlguiding. To what extent do you think Girlguiding does or does not / should or should not display these characteristics? Base: 1000 adults 16+, Britain Source: Charity Awareness Monitor, Oct 2014, nfpSynergy