Jennifer Pierquet, MPH Iowa Department OF INSPECITONS AND Appeals Iowa Food Safety and Protection Task Force: Preventing Foodborne Illness One Click at a Time Remember to thank GA Task Force and Dept. of Ag for inviting you to speak Jennifer Pierquet, MPH Iowa Department OF INSPECITONS AND Appeals

Iowa’s Food Protection Task Force Began 2001 Predominantly funded by FDA grant Except 2010 32 members Meets 3 to 4 times a year

Iowa’s Food Protection Task Force Centrally located meeting Des Moines or Ames (200 miles) Focused “conferences” for retail, processors, and producers Many in collaboration with the Heartland Partnership Heartland Partnership – industry lead group ConAgra, General Mills, Diamond Pet Food, among others. Twice a year meeting – once at MCAFDO FSMA PC Human and Animal Food Training in the Fall of 2015.

Preventing FBI One Click at a Time Rapid Response & Task Force Task Force website and mobile application Alert Application Foodborne Illness Line Coming Soon ….. Retail Risk Factors Guidance Library

Preventing FBI One Click at a Time Website & Mobile app. rollout 2015 https://ia.foodprotectiontaskforce.com/ Iowafs – app store

Preventing FBI One Click at a Time A series of four videos: Chinese English Spanish Funded by Retail Grant Cooling of meat, non-meat, warewashing, preventing contamination from hands Future video on Active Managerial Control -

Over 3 days sent 1461 emails, 82 texts, 1802 landline calls, 76 cells phone calls Report back on text bounced, calls unanswered, failed calls, and busy signals as well as failed emails.

Preventing FBI One Click at a Time Coming Soon…. Retail Risk Factor Guidance Licensing The state website for our agency is cumbersome and hard to change – don’t have a lot of control. Opposite of the agency website is the Task Force website which allow our agency to have creative control.

What did we do? Worked with relevant agencies to create a centralized toll-free number and process Iowa Department of Public Health Iowa Department of Inspections and Appeals 101 Local Public Health Departments Selected 1-844-IOWA-SIC Engaged a marketing and communications firm to assist in development of messaging and materials

The Problem When compared nationally, Iowa is finding fewer foodborne illnesses. Difficult for the public to figure out which agency to report potential foodborne illnesses to. Peer reviewed journal article identified this as a challenge to reporting. Identified as an area concern of Iowa food safety agencies during CIFOR toolkit evaluation process. Lack of awareness about foodborne illness by the general public.

Source: http://www.rentokil.com/blog/food-borne-illnesses Materials created Tagline: “Feeling Queasy? Call, It’s Easy!” Created supporting materials: 30 second TV public service announcement (PSA) 30 second radio public service announcement (PSA) Print public service announcement for newspapers (PSA) 4.5 minute YouTube type video for website Leaflet discussing foodborne illness reporting and prevention Magnets for distribution to key markets Uniform PowerPoint presentation for use by stakeholders for service club and community presentations 11 X 17 posters for use in public health departments, doctors offices, and community locations Tweets on foodborne illness Used marketing and communications firm to assist in placement of PSA Source: http://www.rentokil.com/blog/food-borne-illnesses

Toolkit We can share !!!

Initial results – 6 month comparison 38% increase of outbreaks & 128% increase of illness calls

What’s next? Continue evaluating results Considering a re-release of PSA in Fall 2017 Continue outreach efforts

Video https://www.youtube.com/watch?v=k54Pda3aO-g Own all animation and can share!! https://www.youtube.com/watch?v=k54Pda3aO-g

Questions Steven Mandernach IA Rapid Response Team Program Director (515) 281-8587 Steven.Mandernach@dia.iowa.gov Jennifer Pierquet IA Rapid Response Team Member (515) 577-3003 Jennifer.Pierquet@dia.iowa.gov