Campaign Strategy, Media in Politics Is democracy enhanced or undermined?

Could someone other than the candidate be at the top? How are campaigns run? •Candidate •Researchers •Campaign Manager - Our Brand is Crisis •Press Secretary •Policy Expert •Event Coordinator •Fundraiser •Political Consultant •Travel Planner Could someone other than the candidate be at the top?

What tools do campaigns use? Television and internet campaigns YouTube channels and websites Campaign speeches and debates State-by-state polling and Electoral math Fund-raising, Super PACs, and war chests Teams of individuals behind the scene War Room Trailer Endorsements Celebrities and other politicians Candidation gets on TV shows Sanders SNL

So how do they achieve their goals? Use their resources to: Create a common vision Understand the campaign’s stakeholders and target them mobilize the electorate

Voter Turnout - Civic Engagement ™REVIEW - Rock the Vote - History 1870 - 15th Amendment: suffrage to African American males ™1920 - 19th Amendment: suffrage for women ™1961 – 23rd Amendment: voters in D.C. could vote in Presidential elections ™1964 – 24th Amendment: eliminated poll tax ™1971 – 26th Amendment: lowered voting age to 18

So how do we increase voter turnout? What has been tried? mail-in ballots early voting extending polling hours interest groups rock the vote - we will What other ideas are there? Consider: Do we want everyone to vote for the sake of voting? Should there be a political competency test?

History of Media in Politics Evolution of Advertisements Combination of print, television, and web advertisements Way to get the candidate in front of more people for name/face recognition

Campaign coverage empowers the electorate -the electorate (voters) are informed about the candidates’ stances on issues. -Television and social media are the two main sources of campaign information for all demographics.(Pew) -Media attention on the election initially engages the electorate….but election fatigue can be a detriment.

Where the public learns about the candidates Cable news more than local TV Internet and nightly news networks tied Morning news and talk radio still lead

Age determines source of the news 18-29: 28% cable news 29% the internet 15% late night comedy 50-64” 39% cable news 37% local tv/nightly news

Partisan cable leanings Republicans go to Fox Democrats go to CNN Independents lean toward Fox

Issue Ads John Kasich - Jobs Ted Cruz - Smaller Government Bernie Sanders - Leadership Hillary Clinton - Fighting for You Hillary Clinton - Immigration Donald Trump - Economy Donald Trump - Tax Cut

Attack Ads Colbert SuperPAC Cruz - Rubio = Republican Obama Romney - Obama Against Success Hillary Clinton - Role Models Hillary Clinton - Mirrors Donald Trump - Clinton’s American Economy Donald Trump - Clinton's rigged system Donald Trump - General attack

Characteristics Used - You will have to use at least 3 of these... Music Symbols Slogan Endorsement → by the candidate or by others **Demographics targeted **Connection to campaign platform Quotes, citations, reputable outside sources

Social Media

Social Media favors sound bites, not depth Eg: “Put up a wall”; “kick out the Muslims” Victims: Jeb Bush, Hillary Clinton in 2008

Media vs. Social Media SOCIAL MEDIA Favors sound-bites Content created by anyone -misinformation possible -broadly accessible (think uneducated) - “interesting” content may get more exposure, distorting what is important MEDIA -profit-motive: headlines -some with political agenda -subject to campaign laws eg: equal time

•You are to create one campaign ad between 30sec-2min •An attack ad against a fellow candidate’s issues (so talk to people and find out what their platform stands for) OR •An issue ad, something your candidate believes strongly in •Upload to youtube and provide me with the link Student Ad Examples: Libertarian - Preserve Freedom Democrats - Health Care Democrats - Gun Control Green Party - 3 planks

Today You have the remainder of class to begin drafting and talking to other candidates about your campaign advertisement. Be sure to read the rubric to make sure you have all necessary aspects covered