AVIS BUDGET GROUP PREFERRED AND FASTBREAK PROGRAM UPDATES.

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Presentation transcript:

AVIS BUDGET GROUP PREFERRED AND FASTBREAK PROGRAM UPDATES

Key Points Customer Led. Service Driven. Exciting changes are coming to the Avis Preferred and Budget Fastbreak programs. Avis Preferred is being enhanced in the US and Canada to bring more control, flexibility and joy on the road for our customers. The enhanced Avis Preferred program includes everything our customers have been asking for and more. Budget Fastbreak is being enhanced in the US and Canada to bring star treatment to our customers. The enhanced Budget Fastbreak program will introduce a new level of service benefits to help the Fastbreak member get the most out of their travel with Budget. These enhancements can impact our JD Power overall customer satisfaction rating and influence new customer acquisition, retention, and increase brand loyalty. 2 | Avis Budget Group Loyalty Messaging Click to Continue

Program Strategy Customer Led. Service Driven. Leveraging the tier structure we own and operate today and building upon our current program benefits will help: Drive to deliver a best in class loyalty program Strengthen the value of program enrollment and engagement Position Avis & Budget brands more competitively Promote global consistency Inspire greater brand loyalty 2 | Avis Budget Group Loyalty Messaging Click to Continue

The primary enhancements will be… Program Changes The primary enhancements will be… AVIS Tier and Reward Migration. CURRENT FUTURE Non Tier Wizard AVIS Preferred AVIS First AVIS President’s Club AVIS Chairman’s Club Non Tier Wizard AVIS Preferred AVIS Preferred Plus AVIS President’s Club AVIS Chairman’s Club NEW Preferred Points NEW Preferred Points Reward Coupons becomes NEW Preferred Points NOW Earnable NEW Preferred Points Avis First reward coupons will be phased out. 3 | Avis Budget Group Loyalty Messaging Click to Continue

The primary enhancements will be… Program Changes The primary enhancements will be… Budget Tier Migration. CURRENT FUTURE Non Tier Rapid Rez Fastbreak No current tier Optimum Non Tier Rapid Rez Fastbreak Fastbreak Star Driver’s Circle NEW Earnable becomes 4 | Avis Budget Group Loyalty Messaging Click to Continue

Equivalent tiers in the future state. Program Comparison AVIS & Budget Tier Comparison. FUTURE FUTURE Non Tier Wizard AVIS Preferred AVIS Preferred Plus AVIS President’s Club AVIS Chairman’s Club Non Tier Rapid Rez Fastbreak Fastbreak Star No equivalent Tier Driver’s Circle Previously Avis First NEW Earnable NOW Earnable Previously Optimum Service levels are available to North America (US & Canada) resident Avis Preferred members. 5 | Avis Budget Group Loyalty Messaging Click to Continue

Customer Benefits AVIS enhanced service benefits and new rewards. AVIS Preferred Program AVIS Preferred AVIS Preferred Plus AVIS President’s Club AVIS Chairman’s Club Free Enrollment Earnable Earnable/Invitation Invitation Only Rental preferences on file Skip Lines Select & Go Exclusive email offers 1 car class upgrade (based on availability) Preferred Plus dedicated reservation /customer service line 2 car class upgrade (based on availability) Guaranteed Car (with 48-hour advance reservation) President’s Club dedicated reservation /customer service line Nearest exit in Preferred section Complimentary upgrade to best available car Guaranteed Car Meet-and-Greet Service Personal return valet service Chairman’s Club 24/7 dedicated reservation/customer service line Cars nearest the exit Pre-printed MRA if enrolled in Preferred Eligible for Avis Preferred Plus & President’s Club Eligible to earn AVIS Preferred Points OR Frequent Traveler Points Eligible for Avis President’s Club Exclusive access to AVIS brand promotions Up to 30% off international rates (valid in participating locations) Spouse privileges upon request Eligible for Bonus Points & Promotions AVIS PREFERRED POINTS PROGRAM Customers who enroll in the Preferred Program and opt-in for Preferred Points at avis.com are eligible to earn and redeem points for rewards. Customers earn one point for every eligible dollar spent on base rentals and two points for every dollar spent on ancillary products. NEW NEW NEW NEW NEW NEW 6 | Avis Budget Group Loyalty Messaging Click to Continue

Budget Driver’s Circle NEW Tier & Service Benefits Customer Benefits Budget enhanced service benefits. Budget Fastbreak Program Budget Fastbreak Budget Fastbreak STAR Budget Driver’s Circle Free Enrollment Earnable Invitation Only Faster Reservations Counter bypass Choice of car (12 US APO locations) Designated Fastbreak parking stalls Priority Return (E-receipt required) Special email offers 1 car class upgrade (based on availability) Dedicated reservation /customer service line Upgrade to best available car Guaranteed Car Meet-and-Greet Service Personal return valet service Dedicated reservation/customer service line Nearest exit in Fastbreak section Free car delivery within 25 miles of participating Budget locations in the US and Canada Pre-printed MRA if enrolled in Fastbreak Spouse privileges upon request Eligible for Budget Bucks Customer must complete online registration form for enrollment into the Fastbreak Program. Rent. Earn. Save. Repeat. NEW NEW NEW Tier & Service Benefits 7 | Avis Budget Group Loyalty Messaging Click to Continue

Implementation Timeline PROGRAM RATIONALE 2014 OCTOBER - NOVEMBER END OF Q4 LOYALTY PROGRAM LAUNCH AVIS & Budget Tier Migration AVIS Preferred Points Foundational Training eLearning ABG module Avis Preferred & Budget Fastbreak Programs Sales and Customer Service Training Instructor Led 8 | Avis Budget Group Loyalty Messaging Click to Continue

Program Information Avis Preferred Program Budget Fastbreak Program Customers interested in more information can visit these websites. Avis Preferred Program Visit avis.com/avispreferred Budget Fastbreak Program Visit budget.com/budgetfastbreak 9 | Avis Budget Group Loyalty Messaging