Program planning & optimization

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Presentation transcript:

Program planning & optimization MMA Education & Evangelism Program planning & optimization

E&E Program architecture Business Case for Learning Value / Certification Here’s why you need it (2 Minute Drill) Learning Vehicles Mobile 101s / FAQs Training videos /podcasts Monthly Webinars Interactive Workshops Best practices / Case Library Sponsored Lunch & Learns Here’s what you get (Menu) Integrated Mobile Marketing Content strategies / distribution Channel strategies / optimisations Media strategies / optimisations Social marketing / social media Local search / SEM / SEO / affiliates mCommerce strategies / integration Locations based integration Apps & services strategies / optmisation Mobile CRM Tracking, reporting, attribution Here’s how you do (Owner’s Manual)

E&E training packages / use cases Getting Maximum Benefit from the MMA E&E Program Goals Getting strategic about mobile Mobile 101s Webinars Workshops Lunch & learns White papers / FAQs Content strategies Channel & touchpoint strategies Media strategies mCommerce Mobile ops Monthly Webinars Best practices / cases libraries Apps & services Content distribution Channel optimizations Media optimization LBS / Search/ Social Mobilize my brand Training videos / podcasts Interactive workshops Mobile cRM Mcommerce Channel, Content, Media, Touchpoint strategies / optimizations Apps / services Tracking / reporting Tools Content Outcomes Make mobile an essential channel, touchpoint & media Integrate mobile into your essential business operations Business & brand transformation thru mobile

E&E 2010 / 2011 Program Roadmap