Welcome to jeopardy

Marketing Targeting Advertising $100 $100 $100 $100 $200 $200 $200 Sponsoring Advertising $100 $100 $100 $100 $200 $200 $200 $200 $300 $300 $300 $300 $400 $400 $400 $400 $500 $500 $500 $500 $600 $600 $600 $600 $700 $700 $700 $700 $800 $800 $800 $800 $900 $900 $900 $900

Marketing Targeting Advertising $100 $100 $100 $100 $200 $200 $200 Sponsoring Advertising $100 $100 $100 $100 $200 $200 $200 $200 $300 $300 $300 $300 $400 $400 $400 $400 $500 $500 $500 $500 $600 $600 $600 $600 Lets begin Jeopardy $700 $700 $700 $700 $800 $800 $800 $800 $900 $900 $900 $900

A source of diversion engaged in for pleasure Marketing $100 A source of diversion engaged in for pleasure

Marketing $200 The application of marketing principles to sports and non-sports products through sports

Using the appeal of an event to market a product Marketing $300 Using the appeal of an event to market a product

An individual that uses a product or service Marketing $400 An individual that uses a product or service

Marketing of a non-sports product during a sporting event

Transaction between a producer & consumer Marketing $600 Transaction between a producer & consumer

Marketing $700 Intermediary that markets talent and determines an athlete’s worth in a market

An individual that supplies a product or service Marketing $800 An individual that supplies a product or service

The fifth “P” of Marketing

Marketing $100 Answer What is sports?

What is Sports Marketing? Marketing $200 Answer What is Sports Marketing?

What is Borrowed Equity? Marketing $300 Answer What is Borrowed Equity?

Marketing $400 Answer What is Consumer?

What is Marketing THRU Sports? Marketing $500 Answer What is Marketing THRU Sports?

Marketing $600 Answer What is an Exchange?

Marketing $700 Answer What is Sports Agent?

Marketing $800 Answer What is Producer?

Marketing $900 Answer What is People?

All individuals at or exposed to an event Targeting $100 All individuals at or exposed to an event

Segmentation based on measurable statistics Targeting $200 Segmentation based on measurable statistics

Segmentation based on area, region, or climate Targeting $300 Segmentation based on area, region, or climate

Segmentation based on personal interests and activities Targeting $400 Segmentation based on personal interests and activities

Segmentation based on Rate Of Use Targeting $500 Segmentation based on Rate Of Use

Separating consumers into smaller groups Targeting $600 Separating consumers into smaller groups

A relatively small market with a specialized need Targeting $700 A relatively small market with a specialized need

Simultaneous production & consumption of sports events at a venue Targeting $800 Simultaneous production & consumption of sports events at a venue

Targeting $900 Uncertainty about the outcome of a game, adds what type of motivational value for a fan

Targeting $100 Answer What is Audience?

Targeting $200 Answer What is Demographics?

Targeting $300 Answer What is Geographics?

What is Psychographics? Targeting $400 Answer What is Psychographics?

Targeting $500 Answer What is a Behavior Use?

Targeting $600 Answer What are Segmenting?

Targeting $700 Answer What is Niche Market?

What is Stadium as Place? Targeting $800 Answer What is Stadium as Place?

What is Entertainment Value or Eustress? Targeting $900 Answer What is Entertainment Value or Eustress?

A sport which is overseen by a sanctioning body Sponsoring $100 A sport which is overseen by a sanctioning body

An athlete which is NOT monetarily paid Sponsoring $200 An athlete which is NOT monetarily paid

An athlete which is monetarily paid for performance Sponsoring $300 An athlete which is monetarily paid for performance

Sponsoring $400 A drawback to sponsorship, where sponsors blend in with all of the other promotions

A goal which can be “felt” but not directly measured Sponsoring $500 A goal which can be “felt” but not directly measured

Sponsoring $600 A sponsor who has paid for the most exposure and is most promoted during an event or at a property.

A Measurable & Tangible Goal. Sponsoring $700 A Measurable & Tangible Goal.

Area in which sponsorships are classified (Fast Food). Sponsoring $800 Area in which sponsorships are classified (Fast Food).

Evaluation of a sponsorship to determine “if it would work”. Sponsoring $900 Evaluation of a sponsorship to determine “if it would work”.

What is an Organized Sport? Sponsoring $100 Answer What is an Organized Sport?

Sponsoring $200 Answer What is an Amateur?

Sponsoring $300 Answer What is Professional?

Sponsoring $400 Answer What is Clutter?

What is an Indirect Goal? Sponsoring $500 Answer What is an Indirect Goal?

What is Signature Sponsor? Sponsoring $600 Answer What is Signature Sponsor?

Sponsoring $700 Answer What is a Direct Goal?

Sponsoring $800 Answer What is Category?

Sponsoring $900 Answer What is Feasible?

The combination of promotional efforts for a business. Advertising $100 The combination of promotional efforts for a business.

Promotional Budgeting by “What I Can Afford”. Advertising $200 Promotional Budgeting by “What I Can Afford”. Daily Double

Promotional Budgeting using a set percent of gross sales. Advertising $300 Promotional Budgeting using a set percent of gross sales.

Promotional Budgeting which funds a specific goal. Advertising $400 Promotional Budgeting which funds a specific goal.

A company with a popular “official” logo Advertising $500 A company with a popular “official” logo

Advertising $600 Building a good image in the community; community involvement and good will.

A company with a license to reproduce an official brand mark Advertising $700 A company with a license to reproduce an official brand mark

Organizes promotional message delivery. Advertising $800 Organizes promotional message delivery.

Retailer focused promotion aimed at increasing short term sales goals. Advertising $900 Retailer focused promotion aimed at increasing short term sales goals.

What is Promotional Mix? Advertising $100 Answer What is Promotional Mix?

What is Arbitrary Allocation? Advertising $200 Answer What is Arbitrary Allocation?

What is Percentage of Sales? Advertising $300 Answer What is Percentage of Sales?

What is Objective & Task? Advertising $400 Answer What is Objective & Task?

Advertising $500 Answer What is the Licensor?

What is Public Relations? Advertising $600 Answer What is Public Relations?

Advertising $700 Answer What is Licensee?

What is Advertising Schedule? Advertising $800 Answer What is Advertising Schedule?

What is Sales Promotion? Advertising $900 Answer What is Sales Promotion?

Final Jeopardy Triangles

Final Jeopardy Diagram an Event Triangle and the exchanges that happen between them.

Final Jeopardy-Answer Event Fan Sponsor