BrandWorks Updates: Q1

BrandWorks Updates Brookdale BrandWorks Landing Page The landing page has updated User Guides, a Troubleshooting List for log in problems and two new features: “New Templates” added to BrandWorks and a list of the “Top 20” monthly product type orders. Highlights New Brand Look and Photography 4 User Features Login More Prominent Features New Materials GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Brandworks Redesign – Login Page New! Highlights New Brand Look and Photography 4 User Features Login More Prominent Features New Materials GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed. Original

Brandworks Redesign – New ‘Products’ Highlights Recently Added Templates Top Downloads Listed Quick Reference Guide Troubleshooting Guide New, Streamlined PDF Download Feature GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

BrandWorks Updates Navigation We have created a homepage that has 8 main categories for all products on BrandWorks. These main categories will help guide you to select a group of templates that relate to the category.   Business Development • Sales & Marketing Campaigns & Incentives • Service Line Collaterals Event Templates • Support & Resources Programs & Initiatives • The Brookdale Brand Subcategories are listed below the main categories featuring the individual type of materials. You can click on a main category to view all templates, or you can click on a single category for a more specific search. GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Brandworks Homepage (after Login) Highlights New Brand Photo (actual resident) Added Field Marketing Plan 8 Main Sections Direct Links Reduced Navigational Bar (Click through from Homepage) GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

BrandWorks Updates Enhanced Search Feature and Easy PDF Download The search tool has an enhanced feature that allows the user to view search results as they are entering their keyword. This will allow the user to quickly identify the desired template. Easy PDF Download A download button has been added to the template page allowing the user to customize a template and download without having to go through the check out process for print orders. Simply customize your chosen template, and click the refresh button. A PDF button will appear next to the refresh button. Click the PDF button for your download. GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Next Updates (Q1) Featured Changes go live Monday, February 8th (Q2-3) Next updates • Lead Enhancement Tool and Materials • Business Cards • Stationery • Implement “Ad Builder” which allows a user to pick a template and create an ad for required media sizes GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.