6. Politics, Ethics and Law 1. Introduction 6. Politics, Ethics and Law Codes Problems of Self-Regulation Privacy Intellectual Property WU-Wien, SS 2003

1. Introduction Ethical Codes radical challenge of what is „right“ or „wrong“ in marketing fastest growing form of communication so far direct access to the consumer WU-Wien, SS 2003

1. Introduction Self Regulation the Web as an U.S. based phenomenon private sector´s ability to identify and resolve problems rapidly ICANN & Co. WU-Wien, SS 2003

1. Introduction Privacy digital contents children´s protection ubiquitous applications: cookies, java applets and intelligent agents wireless developement WU-Wien, SS 2003

Intellectual Property 1. Introduction Intellectual Property copyright of software trademarks patents licenses and data ownership online governance WU-Wien, SS 2003