Sample Projects MSR India: TEM Rural Microfinance and IT

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Presentation transcript:

Sample Projects MSR India: TEM Rural Microfinance and IT Rural Kiosk Entrepreneurs Sample Projects Can computers help existing structures for rural microfinance? Study on the challenges and uniqueness of rural kiosk entrepreneurs MSR India: TEM Aishwarya Lakshmi Ratan Associate Researcher Nimmi Rangaswamy Associate Researcher Text-Free UI Warana Unwired Digital Green UIs without text for users who are illliterate and may never have seen a computer before Experiments with SMS text-messaging in a sugarcane cooperative Video and mediated instruction for agriculture extension Indrani Medhi Assistant Researcher Rajesh Veeraraghavan Associate Researcher Rikin Gandhi Assistant Researcher Government and Kiosks Simultaneous Shared Access IT and Microentrepreneurs The state’s role in rural kiosk projects, with a focus on Kerala and Andhra Multiplying the value of PCs by allowing many users to access. Information ecology of small businesses in developing markets Renee Kuriyan Research Intern Udai Singh Pawar Associate Researcher Jonathan Donner Researcher 1

Human Computer Interfaces

The Five Stages of Design Good design comes out of deep intuition into the user. More time, deeper intuition Stage Knowledge Gained Wonder Surface Problem Exuberance Surface Solution Realization Real Problem Adjustment Real Solution Identification User

Recapitulation Cyclical process Stage Warana Unwired MultiPoint Text-Free UI Wonder agrarian society rural education illiteracy Exuberance Internet for farmers! PCs in classrooms! UIs without text! Realization little PC value for most farmers too many children per PC UI manipulation not the issue Adjustment SMS-based inventory query multiple mice per PC full-context video Identification “Just the info I need.” “We’ll share and play!” “Demystify it for me.” Cyclical process

General Lessons? Spend time with users. Accept simple solution, if it works. (Surprisingly difficult for technologists!) Spend time with users!

Thank you! kentoy@microsoft.com http://research.microsoft.com/research/tem