Sequence Overview – Hot Topic: Aug 2017 HBO Hack & WannaCry Update 08-10-17

New SFDC Campaign Sequence SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry 3 emails over 3 days Message Summary: Email #1 (Day 1): Recently, hackers infiltrated HBO’s defenses to steal unreleased episodes of “Game of Thrones”. Are you prepared against hackers? Do you have a few minutes to discuss how to best keep your mission-critical data secure and available? Email #2 (Day 2): Recent Wannacry headlines remind us to be vigilant against ransomware attacks. CenturyLink has proven our leadership skills in detection and remediation of these high impact, zero-day threats. Do you have a few minutes to discuss your IT security challenges and how CenturyLink could assist? Email #3 (Day 3): I’m following up with you from my previous emails. As your dedicated CenturyLink Account Manager, it’s important that I understand your organization’s IT security objectives and business strategy. Can we meet to discuss the initiatives that are important to you and how CenturyLink might help you achieve your goals?

TM Top Customer – Email #1 (Day 1) SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: What the HBO hack means to you 1st paragraph links to CNN article: http://money.cnn.com/2017/08/02/technology/business/hbo-hack-emails-breach/index.html

TM Top Customer – Email #2 (Day 2) SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: RE: Wannacry headlines remind us to be vigilant 1st paragraph links to CNN article: http://money.cnn.com/2017/08/03/technology/wannacry-bitcoin-ransom-moved/index.html

TM Top Customer – Email #3 (Day 3) SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: CenturyLink Account Manager Follow-Up