Northern dimension in education VP, Ph.D. (econ.), Adjunct Professor, Teemu Kokko Northern dimension in education www.haaga-helia.fi 22.9.2018

FACTS OF HAAGA-HELIA International private University of Applied Sciences known for its high quality and connections to the business community Every 10th applicant of Finland applies, every 6th applicant gets in. 6 Units Student number 10 500 / 1000 / 96 Personnel 698 Turnover 72 M€ www.haaga-helia.fi 22/09/2018

FIELDS OF EDUCATION + Research and Development and Business training Hotel and restaurant Tourism management Information technology Journalism Management assistant training Sports + Research and Development and Business training www.haaga-helia.fi 22/09/2018

VISION AND MISSION The core of Mission Vision Service and selling PROFESSIONAL GROWTH AND LEARNING Business Media Wellness Service and selling ICT EXPERIENCE COMMUNICATIONS UBIQUE SOLUTIONS TOOLS, SYSTEMS AND MODELS VOCATIONAL PEDAGOGY New pedagogical solutions Vision HAAGA-HELIA is a leading implementer of high-quality expertise, reformation and innovation needed for competitiveness of particularly in the service sector and entrepreneurship of Helsinki metropolitan area. Our main focuces in our activity are based on the needs of businesses and we have the capasity for flexible development and for proactive consideration of national and international trends. www.haaga-helia.fi 22/09/2018

STUDYING VERSATILE METHODOLOGICAL APPROACH POSSIBILITIES FOR CREATING PERSONAL COMPETITIVE ADVANTAGES CONTINUOUS DIALOGUE BETWEEN STUDENTS AND STAFF BIG MASSES SOMETIMES DEMAND COMPROMISES HAAGA-HELIA OFFERS HUGE POSSIBILITIES www.haaga-helia.fi 22/09/2018

THIS SPEECH IS ABOUT CHANGE, DEVELOPMENT AND FUTURE…THREE THOUGHTS ABOUT THEM: (All by Vineet Nayar, India) ”MAGIC IS ALWAYS CREATED OUTSIDE THE BORDERS OF LOGIC” ”TRUST = TRANSPARENCY” ”VISIONS ARE OFTEN SELF-FULFILLING PROPHECIES” (i.e. grandmothers in India)

SUCCESSFUL COMPANIES (Kjell A. Nordström) Don´t follow the mainstream Act global Outsource Focus Network Learn from others Innovate Are heterarchical Act like a tribe Know their ball-game Are loyal to their strategy

THINKING IS IMPORTANT… A, E, F, …? Thinking > Organisation > Tools/Systems !!! Lähde: Teemu 22.9.2018

CREATIVITY & PRESSURE (Seelig) High creativity Low Low pressure High pressure Expedition Mission Autopilot Treadmill Lähde: Seelig, Tina. 2012. InGenius: A Crash Course on Creativity. 22.9.2018

HOW TO BECOME CUSTOMER-ORIENTED? (Solis) Walk in their shoes Learn how they communicate and connect Discover how they discover Undercover their preferences, expectations & values Design marketing, service, engagement and product strategies that add value Lead the journey today & tomorrow! Lähde: Solis, Brian. 2013. What's the Future of Business: Changing the Way Businesses Create Experiences. Kuva: Customer Orientation: Photo: Ivelin Radkov/ Resource: www.bigstock.com 22.9.2018

WHAT INFLUENCES OUR BUYING? (Solis) A friend or a family member online 70% A friend of family member in person 61% Own reading online/ article 59% Advertisement online/ tv/ radio/ magazine 49% Someone I follow… 32% Decisions in social media and elsewhere are made for or against you Lähde: Solis, Brian. 2013. What's the Future of Business: Changing the Way Businesses Create Experiences. 22.9.2018

THE ULTIMATE MOMENT OF TRUTH (Solis) On average, customers rely on more than 10 sources in making purchase decisions: 2010: 5,27; 2011: 10,4 (Google/Shopper Sciences 2011) Restaurants 5,8 Investment 8,9 Travel 10,2 Cars 18,2 Your work must focus on expressions not impressions! Lähde: Solis, Brian. 2013. What's the Future of Business: Changing the Way Businesses Create Experiences. 22.9.2018

5 PRINCIPLES OF SERVICE DESIGN THINKING (Stickdorn & Schneider) 1. User-centered 2. Co-creative 3. Sequencing (service = a set of interrelated actions) 4. Evidence 5. Holistic Lähde: Stickdorn, Marc & Schneider, Jakob. 2011. This is Service Design Thinking: Basics, Tools, Cases. 22.9.2018

ALL OF THIS CREATES HUGE CHALLENGES FOR FORMAL EDUCATION! DIGITALISATION ROLE OF FORMAL EDUCATION IN OUR SOCIETY HUNGRY TIGERS FROM THE DEVELOPING ECONOMIES BLENDED LIFE = COMBINING WORKING, STUDYING AND OTHER AREAS OF LIFE LIFE-LONG LEARNING ALTERNATIVE SOLUTIONS FOR DIFFERENT LIFE-SITUATIONS INFORMATION OVERLOAD > WHAT’S THE CORE www.haaga-helia.fi 22.9.2018

A DILEMMA OF ALL ORGANISATIONS (Huff et al., 2013) V E R S U Maintaining and building tacit knowledge Increasing efficiency Reducing costs Speeding up processes Assuring quality Creating and sharing new knowledge Focus on market and needs Creating new products and services Lähde: Edited by: Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald. 2013. Leading Open Innovation. 22.9.2018

WE ARE NOT LOOKING FOR REVOLUTIONS… Nordström: ”Nagano-Effect” = If Swedes would have been 2% better in the Nagano Winter-Olympics, they would have received 10 medals in stead of 1! However, > Everybody is changing the 2 % 22.9.2018

Teemu Kokko 22/09/2018

Teemu Kokko 22/09/2018