2016 Monthly+ Usage of Streaming Video Types

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Presentation transcript:

2016 Monthly+ Usage of Streaming Video Types More Adults 18-34 Stream TV Online Than Amateur or Digital Video 2016 Monthly+ Usage of Streaming Video Types Age 18-34 vs. Age 35+ Source: © Gfk 2016 IAB 2016 Original Digital Video Consumer Study April 2016. Q: About how often do you watch [TV shows online/amateur video online/original digital video] using any device (computer, smartphone, tablet, Internet-connected TV)? TV Online- Network TV shows online, e.g. Pretty Little Liars, Walking Dead; Amateur- created by regular people; looks and feels home made; Original Digital Video- professionally produced video only for ad-supported online distribution and viewing (not TV). Those who only watch non-ad supported ODV (Netflix, Amazon) were not included.