Six Weeks to Success Session #6: Time Saving Tools & Systems

Today’s Agenda Marketing Resource Center Weichert Design Center WeichertPRO – managing contacts, groups & open houses Best practices & success stories Recognition

Marketing Resource Center Weichert Design Center WeichertPRO Time Savers Marketing Resource Center Weichert Design Center WeichertPRO

Marketing Resource Center Creating Custom Marketing Presentations

MRCr You can also find information about this program by visiting weichertjustsold.com/info or on WeichertOne under Automated Just Sold Program in the “Prospecting for Business” section. This is NOT an iMail program (Quantum).

Choose From 3 Presentation Styles

Customizable Pages Templates for photos Partners change by region Stats updated regularly

Print Option

Electronic Version A customized presentation that mirrors the actual listing presentation pages and templates Saves locally on your laptop No internet connection required Add the Internet Strategy Video for Sellers Add Around Town or YouTube video

Email The Templates To Your Sellers Who Don’t Live Locally

YouTube Town Tour PLAY

Now That You Have The Listing, Use The MRC To Market It Tip: Prepare Property Business Cards for your Step 2 and WOW! Your sellers to win more listings! Property flyers Open House Display Flyer Property Business Cards

Before You Begin . . . To be most efficient using the Marketing Resource Center, make sure you have all your materials together. Make sure your photo and bio are done and in MRC Here’s a “Cheat Sheet” so you can customize your listing presentation and property brochures easily and quickly . . .

MRC Prep Checklist Get your photos together. Choose the ones you want to use. Pull up the Tax Record (to double check ownership) Name, Address, Taxes, Lot Size, Etc. Type of Home Four bullet points – what’s special about this house? Short Description of the property and the features you want to emphasize in your marketing Completed Getting to Know You

Weichert Design Center Creating Customized Marketing Materials and Direct Mail

About Weichert Design Center Property Brochures Custom Booklet Brochures Listing Presentations Calendars Magnets EZ-ADDRESS Direct Mail Print Collateral Integrated Programs Create Farm Area Target by Demographics Target by Carrier Routes List by Radius Freeform Map City/Street Selector Just Listed Just Sold EDDM Open House Custom Postcards Seasonal Farming Neighborhood Update LeadLink (Just Listed) Property Web sites Auto Farming Fall 2015 Social Media Synchronization

Weichert Design Center Sellers Market Spring Back Farming Cards Jumbo postcard - personalized on back - 69¢ ea. (for standard/bulk mailing; other options available) www.weichertdesigncenter.com www.weichertdesigncenter.com 18

Weichert Design Center More Money Farming Card and Door hanger Jumbo postcard - personalized on back - 69¢ ea. (for standard/bulk mailing; other options available) Door hanger – personalized at bottom – starting at 35¢ ea. (min. 50; one-sided) www.weichertdesigncenter.com 19

Marketing Postcards at Weichert Design Center

Automated Just Listed Program You can post/tweet your new listings to Facebook and Twitter through the Automated Just Listed Program in Weichert Design Center. The link to your Just Listed property web page can be sent as a tweet and posted on your Facebook wall only after the card is ordered. (There will be no property web page available if the cards are not ordered.)

Facebook/Twitter Options in Weichert Design Center After you order your Just Listed Cards, you will have options to both “Post this listing to Facebook” and “Tweet this listing on Twitter.”

How it Looks on Facebook The information will populate from the MLS listing or you can customize it for your wall and in your friends’ timelines.

Posting Previous Listings In addition, the Just Listed Program page will be updated to allow previous listings to also be posted to both Facebook and Twitter.

Catalog Items & Brochures The Luxury Collection Also Offers Listing Presentations and Mailers Use these Brochure templates or ask for assistance with a custom design 25 25

Creating A Targeted Mailing List

Your Clients Your Open Houses and Your Time WeichertPRO Managing Contacts, Your Clients Your Open Houses and Your Time

Options To Select Your Audience Public Or Broker Open When you create your open house, you pick the audience and WeichertPRO drives the appropriate tools and action plans. Is this a broker open or a public open? tip add multiple opens without leaving the page

Use Social Media To Increase Visibility Once your open house is created, now you can market it through WeichertPRO. Start with social media posting to increase visibility.

And eMarketing Invites To Target Your Buyers And customizable e-marketing templates to invite your buyers or brokers.

Follow-Up Is Easy send Thank You email add attendees Then, use the open house management page to follow up from your open house. Start with adding attendees followed by customizable thank you emails. add attendees

Then Send Your Thank You eMails Automatically pulls in Weichert.com date/images and agent info Personalized salutations Content already provided OR easily customizable Sent templates are automatically saved to each recipient’s record for history purposes Once your attendees are added to your open house in WeichertPRO, you can quickly and easily send your thank you emails. Click through each.

Don’t Stop There But don’t stop there. It often takes more than 5 contacts to convert a contact into a client. So what do you do? CLICK Add your open house attendees to another group and market to them appropriately. Perhaps you learned one of your attendees will be ready to buy in 6 months. Add them to your long term buyer and market accordingly.

Customize These Templates As Part Of Your Follow Up & Prospecting Plans Use the templates in WeichertPRO to stay in touch. Follow up every email with a phone call!

Did You Know… PRO can sync live with your i-phone or Android phone so you can access and update your calendar, appointments & contacts remotely PRO allows you to create meeting requests and action plans for certain contacts or groups that you create You can get PRO training at workshops offered by regional trainers, and inside the PRO site in the Training tab PRO and Weichert respect the privacy of your contacts; their info. is NOT shared with others

Let’s Hear From You What is your favorite thing in MRC, WDC or PRO? Handout: Start, Stop, Continue page & Session Feedback form What 2 new ideas will you implement as a result of the 6 sessions together? What will you continue to do, what will you add and what will you stop doing as a result?

Recognition Let’s look at the attendance sheet and tally the number of listings and sales attained by you, the participants of the Six Weeks to Success during the time these sessions ran from October 20, 2015 to December 1, 2015.

What Worked For You? Who set the most appointments in the last 6 weeks? ____ Who conducted the most appointments in the last 6 weeks? ____ Who got a listing or sale? What new thing did you try? How did it go? What dialogue have you tried? What has worked well?

Here’s To Your Success!