HealingDeals MKTG 4310 Final Presentation Jenny Ha, Liz Kiger, Jessica Osterloh, Alvin Widya Krisnadi, Mackenzie Wilmarth, Ronnie Williams, Holly Yandle MKTG 4310 Final Presentation

Introduction Online service that aggregates local deals and coupons for thrifty shoppers Advertising / marketing promotion tool for business Founded July 19, 2012 Serves Wasatch Front area

HealingDeals Website: Before

Recommendations List the value proposition Clear search bar at the top right “MORE DEALS” tab larger FAQ tab added to the landing page Keep the blue color consistent Monthly email update box at bottom Add a keyword menu on the sidebar Add more information about the deal

HealingDeals Website: After

Blogs Communicate with customers Weekly Post Create a link on the site Create word of mouth Increase brand awareness

Adwords Goals Increase brand awareness Increase traffic to HealingDeals’ website Build subscription Encourage to subscribe to receive email about deals Encourage word of mouth marketing Make HealingDeals appealing to want to share it with others

Ad Groups The Broad Canvasing Ad Group Local Daily Deals - Utah Eat, do, and shop for less. Find daily deals in your neighborhood www.healingdeals.net The Specific Tailored to the Deal Ad Group 50% Off Mani/Pedi Utah Shirodhara Day Spa SLC 2 1/2 Hour Deluxe Treatment www.healingdeals.net The Charity Differentiator Ad Group Local Daily Deals Deals that benefit you and Breast Cancer Awareness www.healingdeals.net

Keywords

Adwords Results

Adwords Recommendations Long tail marketing Use more niche ad groups and keywords to reach the niche market. This seemed to be more effective Use Adwords during special promotions or seasonal times Since we did not have much success instead of managing it and spending so much time on it, it may be more useful to use it seasonally, or with big promotions

Facebook Goals Increase HealingDeals’ fan base Increase brand awareness Increase interactions within HealingDeals and its visitors

Recommendations Image, video, and/or colorful content Engaging content Call to Action Consistency

Results Over 100% Facebook Likes increase in just a month Increase in fans interactions Before After

Email, Current Situation HealingDeals currently does email blasts Random time/days Emails are only about current deals

Goals Encourage subscribers to make repeat purchases Keep costs low because of low marketing budget Create brand loyalty by having encouraging repeat purchases Encourage subscribers to share/forward emails from HealingDeals Build brand recognition and brand recollection

Recommendations Three per week Above the fold Get people to website

Criteria for All Emails All emails must always have an image or video Make sure the content is engaging, informative, and relevant Always have a call to action. This will typically be to click on the deal & redirect to website Every email must have an option to unsubscribe

Sample Emails

Survey Questions On a scale of 1-10, how user friendly would you rate HealingDeals’ website? (1 being not user friendly and 10 being very user friendly) How do you compare the value of the coupons on HealingDeals to the value of the coupons on competitors’ websites? Better than competitors Same as competitors Worse than competitors How did you hear about HealingDeals? Friend Facebook Twitter Google Plus Found website online Other How often do you purchase coupons from HealingDeals? Weekly Monthly First time purchasing from HealingDeals Others How likely are you to make another purchase from HealingDeals in the future? Not likely Possible Likely Very likely

Analytics Results-Recommendations Benchmark prior to marketing team implementing tactics Tactics implemented and results Results in number of visits Recommendations

Baseline: July-August Data 2,297 unique visitors

Analytics results

Growth: Sept-Dec Data 4,729 unique visitors

Final Recommendations Continue blogging fresh content Use Adwords promotions sparingly with long-tail deal/offer specific keywords Implement Facebook Contests and continue posting picture and link oriented content Continue targeted emails