Wawa Online Ordering Application “The Medium 4” (Group 4) Leor Capunitan, Ken Fong, Rob Gallagher, Ed Lahm, Kin Lee, Urvesh Patel, and Nick Rivera

Problems, Opportunities & Objectives Deli order procurement process inefficiencies No delivery option Opportunities & Objectives: Delivery option using emerging drone technologies Reduce customer wait time Increase revenue

Stakeholders Unmet Needs No delivery service available Long wait time for customers Lacking store innovation Current mobile app lacks functionality

Dylan Ricker Age: 21 Occupation: Full Time Student Location: Ridley, PA Family: mother, father, older brother, 2 younger sisters Income: Debt of $-20,000+ Education: Undergrad in Accounting Favorite Convenience Store: WaWa “Work hard, party harder” Busy, active, and social. Hockey player for Temple University. Typical Millennial, uses cell phone for everything from A-Z Pro at Beer pong and Flip cup

Craig Harris Age: 42 Occupation: Construction Worker Location: Conshohocken, PA Marital status: Married for 12 years Children: 10 year old son Income: $35,000 per year Education: High School Diploma Favorite Convenience Store: WaWa “Time is money” Hard working manual laborer. Often cannot leave the job site to get lunch on short lunch break. Enjoys weekend golf outings with the guys to get away from the family for a little. Plays horseshoes and men’s league softball.

Cheryl Donahue “I would do anything for my son and daughter, family is everything to me” Cheryl struggles to spend time with her children as much as she would like as she is a single mother and works a full time demanding career. Cheryl enjoys hosting parties at her house and interior design. She loves supporting her kids at soccer games. Age: 32 Occupation: Corporate Lawyer Location: Philadelphia, PA Marital status: Divorced Children: Daughter (6), Son (4) Income: $130,000 Education: Law School Degree Favorite Convenience Store: WaWa

The People Employees – NO TERMINATION Customer No decrease to budgeted hours Reassignment instead of termination at store-level Job creation for drone maintenance at corporate-level Job creation for mobile application development and maintenance at corporate-level Customer Increased customer satisfaction, “I wish you guys delivered!”

The Money Technology cost savings Increase revenue Implementing on existing mobile app would save millions Existing in-store POS could serve as the template Frequent store renovations already occurring Increase revenue Delivery fees Customers not willing or unable to travel Public relations value and branding Rewards for repeat customers

Why choose our proposal? Promising advances in drone technology from other companies Google Amazon Move past the competitors Future benefits Appeal to stakeholders unmet needs Room for innovation and profit