Sales guide DCS-5211L HD Day/ Night PT Network Camera DCS-5222L HD Wireless N Day/Nigh PT Network Camera Version 1.0 D-Link HQ, Nov. 2011 1

Before Getting Started – The Guideline Objective: Allow OBU to understand why introduce this new model (SKU) A clear and solid set of points to lead for product sales/ selling To be equipped with knowledge on how to sell against key competition Recommendation of associated SKUs for target segment Suggestion for OBU by using this Sales Guide: Sense the sales opportunity See if the spec meets the past and current project demand. Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

Before Getting Started – The Model DCS-5211L/ 5222L is positioned as key model to meet mainstream of consumer camera that involves many new initiatives: Megapixel (1280x720) resolution and full frame rate video camera. Equipped with HD +H.264 spec mix as one of major product range. Apply the Advanced web interface. One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 4 4

Product Highlight Positioning Overview Desktop PTZ Q3 / 2011 Q4 / 2011 Available In Development In Plan HD DCS- 5211L / 5222L ¼” CMOS H.264, MPEG4, MJPEG 720P @ 30fps (H.264) two-way audio PoE (DCS-5211L) 11n , WPS (DCS-5222L) PIR, 5Meter IR, MicroSD slot Remote Controller mydlink-enabled DCS-5230 ¼” 1.3MP CMOS MPEG4, MJPEG 1.3M @ 10fps (MJPEG) two-way audio 11n, WPS, MicroSD slot 5Meter IR, PIR sensor mydlink-enabled (DCS-5230L) Desktop PTZ Q3 / 2011 Q4 / 2011 Q1 / 2012 [ Aug. 2011 Update ] Q2/ 2012 5

Product Highlight Positioning Overview DCS-5211L DCS-5222L PoE Mainstream HD H.264 PT camera. Extensive scope monitor (Motorized P/T) Security in low lux environment (ICR) Improvement of mechanical design (Pan-Tile range) DCS-5211L DCS-5222L PoE 802.3af DCS-5211L Day & night 5M,ICR H.264 30fps P/T Motorized Wireless 802.11 N DCS-5222L 6

Product Highlight Target Market Baby room for parents 24H watching Megapixel H.264 Micro SD card local storage ICR PoE (DCS-5211L) Wireless N (DCS-5222L) Indoor/ Outdoor application (with Enclosure) DCS-5211L DCS-5222L Baby room for parents 24H watching Rest home for sons and daughters remote viewing Security of supermarket and convenience store Kindergarten for remote watching Club and dance hall monitor Plaza in building viewing People who has a baby in house People who has pets in house People who has patient or the aged in house People who does not the IT background 7

Product Highlight Selling Point Triple codec (H.264, MJPEG, MPEG4). 30 FPS (Full frame rate) of Megapixel (max 1280x 720) True day & night by IR-cut filter (ICR) with 5M IR coverage PIR motion detection Micro SD card support Send Snapshots and Video to FTP or via E-mail UPnP & DDNS support for network configure mydlink portal support Supporting features 1 / 4” Megapixel progressive Scan CMOS sensor Two-way audio support Power over Ethernet (PoE)(DCS-5211L only) WPS support (DCS-5222L only) Wireless 802.11n connection(DCS-5222L only) 3GPP mobile surveillance IR Remote controller Enclosure : DCS-71P (DCS-5211L) DCS-71W(DCS-5222L) IP66 , Heater, Blower Albert’Backup note: 6. Privacy mask (zone) that secure the special area of the view without privacy concern. 8

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 9 9

Technology Brief Video Management Portal Event & Recording Management IR Illumination Portal mydlink portal Event & Recording Management PIR SD Card Storage 10

Technology Brief Video Management H.264 Advantage H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010. Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less than M-JPEG). Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage. * M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move. 11 11

Technology Brief Video Management H.264 Quality The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures: MJPEG (same bit rate 512k) MPEG4 (same bit rate 512k) H.264 (same bit rate 512k) * Picture source: Vcodex White Paper: An overview of H.264 12 12

Technology Brief Video Management IR Illumination 0 lux with IR on With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming Patent of the light leak prevention for the built-in IR LED 0 lux with IR on 0 lux without IR 13 13

Technology Brief Portal mydlink Enter the URL in your mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser DCS-5211L DCS-5222L mydlink Enter the URL in your browser to view your IP camera 14 14

Technology Brief Event & Recording Management PIR (Pyroelectric InfraRed) PIR can detects people, animals due to temperature changes, and working by sense of body’s temperature They detect a change in the difference between the signals and give a binary output When the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording 15 15

Technology Brief Event & Recording Management SD Card Storage Image data can be stored without a network connection simply by inserting an Micro SD memory card into the camera. Different resolution for the recording options. User can decide to stop recording or overwrite older recordings when storage is full. 16 16

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 17 17

Product Deployment Guide Application Diagram PIR sensor Buzzer DI DO DCS-5211L DCS-5222L 18 18