Translation in the 21st Century

Slides:



Advertisements
Similar presentations
Translation in the 21 st Century Impacts of MT and social media on language services.
Advertisements

Capitalism and the Market System. Private Property Freedom of Enterprise Freedom of Choice Self-InterestCompetitionRoundabout Production SpecializationDivision.
Converging Technologies What are the benefits for MT users? MT Summit, August 28, 2009 By Jaap van der Meer.
Competitive Markets Chapter 8.
EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT
Market Structures and Current Changes
Conducting an Industry Analysis. Seven Questions for Industry Analysis 1. What are the industry dominant economic traits? 2. What competitive forces are.
Strategic Framework for European cooperation in education and training
The LSPs and Machine Translation: Why Not Treat MT as TM? David Canek, MemSource Technologies Torben Dahl Jensen, Oversætterhuset.
Chapter 1 Business Principles. WHAT IS BUSINESS?
 The global language services market size: ca bln US$  Market is growing, but slower than predicted: 5.1% In 2011 about 7.1%, in 2012 about 12.1%
Translation in 21 st Century Webinar 5PM CET / 8 AM PDT 15 December 2010 Copyright © TAUS.
© 2014 IBM Corporation Does your Cloud have a Silver Lining ? The adoption of Cloud in Grid Operations of Electric Distribution Utilities Kieran McLoughlin.
Characteristics of Free Enterprise Capitalism
The American Free Enterprise System Chapter 3 Capitalism A market economy is based on capitalism, a system in which private citizens own the factors.
© 2007 IBM Corporation IBM Software Strategy Group IBM Google Announcement on Internet-Scale Computing (“Cloud Computing Model”) Oct 8, 2007 IBM Confidential.
CHAPTER TWO REVIEW. 1.An _________ is the method used by a society to produce & distribute goods and services. 2.In order for a society to decide the.
Internet of Things (IoT) Market Shares, Strategies, and Forecasts, Worldwide, 2017 to 2023 Published: Mar 2017 Single User PDF: US$ 4200 Order this report.
INTRODUCTION TO MARKETING
ERP vendor perspective
Characteristics of Free Enterprise Capitalism
New Product Innovation
Lesson 1 Exploring the World of Business and Economics
AuraPortal Cloud Helps Empower Organizations to Organize and Control Their Business Processes via Applications on the Microsoft Azure Cloud Platform MICROSOFT.
TEN in 2010 Financial Systems Briefing
Operational Objectives
DEPARTMENT OF MANAGEMENT STUDIES
The Economic System At Work
The Next Trillion Dollars:
Go LNG LNG Value Chain for Clean Shipping, Green Ports and Blue Growth in Baltic Sea Region.
Technology, Disruption & The Digital Enterprise
3 Economic Questions Who decides… What to produce? How to produce it?
WEBINAR The Total Economic Impact Of Software-As-A-Service
BIG IDEAS = Responsibility, Choices, Changes, and Relationships
Information Systems: Concepts and Management
Cloud Computing: Delivering Your Right Mix
Eric Schmidt - Assignment
Basic Characteristics of a Market Economy
Chapter 7.
Rob Koplowitz, Vice President, Principal Analyst
Achieving Operational Excellence and Customer Intimacy:Enterprise Applications Chapter 9 (10E)
MyHealthDirect’s Enterprise Scheduling Platform, Based on Microsoft Azure, Improves the Patient Experience and Reduces Patient Readmissions MICROSOFT AZURE.
On the brink of a Networked society.
Marketing Management Module 1
Defining Competitiveness
Innovative content & language solutions: Transforming digital.
TAUS presents the Quality Dashboard
Economic Systems Business Management.
Global and Chinese IM Software and Apps Industry, 2018 Market Research Report View Complete
ECM in an Era of Digital Disruption
Marketing in Today’s Economy
Strategic Uses of Information Technology
Improve Patient Experience with Saama and Microsoft Azure
Thursday, September 10, 2015 Objective:  Students will be able to compare the free enterprise system, socialism, and communism using the basic characteristics.
Ben Jones - S Rebecca Hunter - S
Economic Models.
What is Strategy and Why is it Important?
Can the universities of today lead learning for tomorrow?
*International Trends
Automating Profitable Growth™
Chapter 7.
The Strategy of International Business
Automating Profitable Growth
Multimedia Training Kit
Achieving Competitive Advantage with Information Systems
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Enterprise Networking Market Size to Exceed $90 bn by 2025 Growing at CAGR.
Automating Profitable Growth™
Cloud Computing for Wireless Networks
Presentation transcript:

Translation in the 21st Century

January 1954

Translation is very difficult … Tower of Babel Divide & Unite Language as Instinct Translation is very difficult …

October 2004 Reality Check … TAUS founded.

Let a Thousand MT Systems Bloom! Effectiveness of Data Profit from sharing (“Pirate’s Dilemma”)

Five years ahead … MT is here to stay Translation as a Utility … as a Human Right Five years ahead …

Enterprises in 5 Years Need a Language Strategy not just reducing word rates “Dual Linguaspheres” Automate Innovate Collaborate

Technology in 5 Years No Real Breakthroughs Hybrid Systems Targeted Correction (communities, games) Real-time Training

Exciting new perspectives … TMs in 5 Years Cleaning Semantic Clustering Corpus Linguistics Preserve Endangered Languages Exciting new perspectives …

Profession in 5 Years Choices End to Repetitive Tasks Productivity 5 to 10 Times Higher Supplemented by Non-Professional Volunteers

Applications in 5 Years Translation out of the Wall Virtuous Circle Spoken Translation

? Helping the world communicating better … Industry in 5 Years Machines New Business Models ? Shared Resources & Utilities Growth Open (Collaborative) Closed (Competitive) Innovation comes from outside It’s all about the data Helping the world communicating better … Human & Machine

Scenario-Based Planning Adobe Autodesk Bowne CA Technologies Cisco Dell eBay EMC Google Intel Lionbridge McAfee Microsoft Oracle Paypal Philips SDL Siemens Symantec Yahoo! 9/22/2018

Thinking about Drivers/Trends (notes from the Copenhagen meeting) Certain Content explosion Shift from text to text and multi-media Mobile user, hand held devices Real time/Just in time demand Balance of cost, timeliness and quality Uncertain Cloud translation replaces LSPs Open (collaborative) Vs Closed (competitive)? Fee Vs free? Human Vs Machine? (incremental step or Technology breakthrough) 9/22/2018

? Industry in 5 Years Machines Open Closed (Collaborative) Capability axe Machines Collaboration axe ? Open (Collaborative) Closed (Competitive) Human & Machine

Industry in 5 Years – Open/Machine Machines New Hope (free light saber on applications) ? Open (Collaborative) Closed (Competitive) Human & Machine

Events that would Drive the Industry to the Open/Machine Quadrant Pricing pressure from buyers are driving to a higher degree of automation Transparency in collaborative environments supports benchmarking and thus competition Standardization of measurements and quality levels provides comparability Demand outpaces supply Increased global competition of LSPs Volume and price pressure forces LSPs to source globally, which is only possible using open standards Buyers less concerned about competing with their peers. 9/22/2018

Characteristics of the Open/Machine Quadrant Openness increases available resources Cheaper per word than today Cost reduction through a normalized and standardized pipeline Shared TMs Shared and standardized interfaces increase degree of automation Standardized measurements are available to all 9/22/2018

Implications to the Translation Industry Move away from per-word pricing to compensation for value-add activities LSPs pick focus areas other than translating words. 9/22/2018

Characteristics Closed/Machines The Dishwasher! ? Open (Collaborative) Closed (Competitive) Human & Machine

Events that would Drive the Industry to the Closed/Machines Quadrant If for any reason, open source fails New, proprietary, much better private MT, patented, disruptive…. This is where industry momentum is headed Content mix shifts 9/22/2018

Implications to the Translation Industry Lost opportunity for market Seller’s market – cost stays high Less richness of languages/localization Less global availability Less innovation 9/22/2018

Characteristics Closed/Human-Machines ? Open (Collaborative) Closed (Competitive) Status Quo Human & Machine

Events that would Drive the Industry to this Closed/Human Quadrant Increased government regulation Failure of MT to improve quality Technology makes humans more efficient Move to SAAS keeps control on IT costs Sues Google and wins, locking content IT Consolidation in the industry leads to stagnation Increasing litigious society makes human checking essential Maximizing shareholder value implies closed markets 9/22/2018

Key Characteristics of the Closed/Human Quadrant Majority of “translation editing” is done with humans Supply chain localisation stays with a few publishers Only junk content gets MT’d Crowd sourcing turns into email-spam 9/22/2018

Implications to the Translation Industry No disruptive changes Breeds complacency Someone else will invent it for us Clever people go elsewhere Cloud and community stay around People pay for software Only first world to translation services 9/22/2018

? Open/Human-Machine Machines Open Closed (Collaborative) (Competitive) Cyborg Cloud Human & Machine

Events that would Drive the Industry to the Open-Human/Machines Quadrant Geo-political Availability of social networking (for example, PRC) Accessibility to the technology Online democratization Content value / quality target Human = high value/high quality, MT = lower value / lower quality Post edit versus raw Technology plateau Limits of performance and quality Legal requirement for human translation and quality Drive to multimedia 9/22/2018

Key Characteristics of the Open/Machine Quadrant Economic conditions drive to Open/Human For example, recession Slower technology evolution Need to translate between a greater number of languages (for example Swahili and Brazilian Portuguese) 9/22/2018

Implications to the Translation Industry More focus on standards Cloud providers and social providers will play a greatly role Opportunity to develop new tools for the human / machine translation interface Cyborg Voice-to-text 9/22/2018

Industry Think Tank www.translationautomation.com in 5 Years Open Translation Platforms Language Business Innovation Industry Collaboration Translation Automation www.translationautomation.com

Industry Data Resources in 5 Years Industry Data Resources Billions of Words Translation Matching TM Cleaning Matching Scores www.tausdata.org