Before we get started… Please turn off all cell phones. The bathrooms are located… Please hold all questions to the end, we have a lot of material to cover. There may be a break halfway through the talk. The remote on my projector is broken. It only goes in one direction – forward. I am not an expert. I am a genius! I plan to both damage and disappoint you…

Kindle Publishing Basics © 2017 / PublishingSuccessOnline.com 407-529-8539

What is your main goal? Fun Fame Fortune or all three?

In the beginning there was the book, now… PDF download MP3 file Audio CD Videocast Workbook Booklets Mobile format Special Reports Podcast YouTube Online Subscription Course Materials Affiliate Sales Tablets / Laptops Kindle

Amazon’s daily ebook unit sales (January 2016):  TOTAL 1,064,000 Indie Self-Published ebook KU full-read equivalents 155,000 Indie Self-Published regular retail ebook sales 293,000 Small/Medium Publisher ebook sales 204,000 Amazon-Publishing Imprint ebook sales 115,000 Big Five Publisher ebook sales 244,000 Uncategorized Single-Author Publisher ebook sales 53,000

Why Kindle? Amazon makes up a higher percentage of the total US ebook market than the oft-cited 65% figure: when indie books without ISBNs are included in the statistics, Amazon accounts for 74% of all US ebook purchases and 71% of all US consumer dollars spent on ebooks. 80% of eBooks sold worldwide are on Kindle or viewed through a Kindle app. The true US ebook market, which includes non-ISBN sales, is at least 50% larger than ISBN-limited market statistics from Nielsen and Bowker are estimating.

Amazon – big dog on the block Why Kindle? Amazon – big dog on the block

Content is King! There will always be a need for writers to create and develop stories, which others can take and embellish with the current technologies.

Developing Content Can you relieve a pain? Can you solve a problem? Do you have a story to tell? (fiction or nonfiction) What is the story of your life? (memoir or autobiography)

What is a Kindle book? Page count is equal to the level of interest in the information. (woman’s skirt metaphor) People expect a bit more than a 5-page report for the money if you are calling it a book. (Suggest 15-20K word count.)

Kindle Marketing Amazon Prime KDP Select program Kindle Matchbook Exclusive to Amazon 90 days Paper copies may still be sold 5 free days (identify emails & referrals) Kindle Matchbook Kindle Countdown

Kindle Critical Elements Title – front loaded with appropriate keywords Marketing image Marketing description Effective pricing strategy

Title A title is a description of your book, but it can also be interchanged with: Headline Subject line Blog post Search string

Title Titles must be keyword heavy with the keywords front- loaded in the title

Note: White covers need borders.

Marketing Image / Book Cover Requirements for the size of your cover art:  • Minimum of 1000 pixels on the longest side  For best quality images should be 2500 pixels on the longest side / RGB / JPG. Your marketing image or book cover needs to be clear and easy to read at a 1” X 2” size – even in black and white. Stock Photography RF licenses Releases

Walk through Kindle Set Up

Establish your account Name, address, zip Phone Email Bank account number Bank account routing number Credit card

https://kdp.amazon.com/

Use every single character allotted to you to describe your book. Use your back copy blurb Use reviews and testimonials Use any special connections to people, places, things, or events

Use Google Keyword Planner Tool to pick an effective title Upload a chapter of your book as an URL to www.webconfs.com to define your keywords. Search out your competitors keywords and tags. (Right click > Select “View Source”) Use the “Type Ahead” feature on Amazon to pick high volume search queries for title ideas and keywords / keyword phrases.

Between 2.99 & 9.99 = 70% royalty, anything on either side of these numbers receives a 35% royalty. (Sweet spot = $2.99 to 3.99) [.99 = New FREE?] Pricing is not so much determined by the quantity of words as the quality of the information Keep in mind that a larger book may be broken down into several smaller books.

You are now published on Kindle! © 2012 Rik Feeney / PublishingSuccessOnline.com

The End Kindle formatting tips to use with MS Word. Unless anyone would like some basic Kindle formatting tips to use with MS Word. © 2017 Rik Feeney / PublishingSuccessOnline.com