The 7 Secrets: Building Donor Loyalty Through Monthly Giving Harvey McKinnon Twitter @harveymckinnon

Our Agenda A core problem that non-profits face Monthly gift options A few myths

Our Agenda 4. Where are you stuck? 5. Your best recruitment channels

Why you need Monthly Donors…

Donor Attrition & Donor Retention Lose 103 for every gain of 97

What attrition means to you?

7 Great Reasons To Act

Annual Income Increases

Better Relationships

Savings

Predictability

Donors stay longer

Upgrading:

Convenience

A Case Study Cindy Williams gives $1000 per year to 10 charities

Monthly Gift Options

A Few Myths

Why Your Organization? Crisis centre hotline saved my son’s life. Seva cured a woman’s blindness; you are the leading organization.

What key things do one-time donors look for that convince them to make monthly pledges?

Is there an urgent reason to give? Crisis, deadlines, oral Roberts 7$million Jesus will take me home. TSUMANI 5 minutes $600 million. Matching. Date deadline. Target.

Is it easy to give? Alford Million dollar college gift, would you be willing to explore how you could give more 975,000 +100K amnesty envelope, online event convenience, Marcia asking for a glass of water. IPad give away?

How will you measure results? Mike Bartlett's donor ask this question.. s Stanford social innovation 22 50K only 4 wanted lots. John wood use of facts, numbers. Another gift when you are asked forces you to measure effectiveness

Where are you…

How Much Do You Ask For?

Your best recruitment channels Mail Face-to-face Digital Phone Video Events

Your 30 Day Challenge What will you do within the next 30 days? 1. ________________ 2. ________________ 3. ________________ 4. ________________ 5. ________________

Your One Year Challenge What will you do within the next 365 days? 1. ________________ 2. ________________ 3. ________________ 4. ________________ 5. ________________