VISION: MISSION: #1 HEALTHIEST STATE! To provide health and wellness opportunities, and to educate and motivate all Iowans to live a healthy lifestyle *Live Healthy Iowa is a program under the Iowa Sports Foundation*

History Since 2002 340,000 Participants shed over 1.2 Million pounds Nearly 661 Million minutes of Physical Activity logged

Are Americans HEALTHY?

Which Country Spends the Most on Healthcare?

Which Country Takes the Most Medicine?

Where Does the U.S Fall on the List of Healthiest Nations?

Obesity is Linked to High-Cost Conditions

Obesity among U.S Adults has INCREASED 157%! 1990 11.6% 2016 29.8%

Common or Normal is NOT EQUAL To HEALTHY “Obesity is the second leading preventable cause of death worldwide, with increasing prevalence in adults and now children, authorities view it as one of the most serious public health problems of the 21st century.” (Nutrimost)

2017 Iowa Rankings: Obesity #37/50 Inactivity 21/50 Overall Health 15/50 Fruits Veggies 1.3 srv 1.7 srv

Obesity Rates in Iowa 1988 14% 2016 31% TODAY! 32%

Predictions by 2019 Average annual family insurance premium will be 44% U.S median income Obesity % will rise another 4% to 36-38 Challenge: Medical reimbursements based on OUTCOMES vs. SERVICES RENDERED

GOOD NEWS!!

75% of ALL chronic disease is REDUCIBLE, REVERSIBLE & PREVENTABLE with lifestyle changes & choices!!

HEALTH = #1 COMMODITY! SOLUTION: TAKE ACTION!!

Grinnell Mutual: Lost 1,958 lbs. & Reduced BMI 320