Market Analysis - SWOT A2 Business Studies.

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SWOT Understanding SWOT Analysis. What’s Coming Up What is SWOT SWOT Overview Links with Strategy Strengths Weaknesses Opportunities Threats Examples.

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SWOT Understanding SWOT Analysis. What’s Coming Up What is SWOT SWOT Overview Strengths Weaknesses Opportunities Threats Examples.

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Market Analysis - SWOT A2 Business Studies

Market Analysis The business undertaking a detailed look at the characteristics of a specific market.

Strengths Weaknesses Opportunities Threats Strong brand name Highly motivated employees Dynamic and progressive organisation Worldwide brand Weaknesses Bad publicity causing poor customer image. Reputation for low quality Low level of market share Many competitors Opportunities What is happening in the market? Are any potential markets overseas growing rapidly? Could production be switched overseas? Threats Changes in legislation making trading in a particular market more difficult. Actions of competitors Economic or political conditions. Ie. Recession.

Office Shoes Case Study Commit a SWOT analysis of Office. Present back to class.