Journalism 614: Relating Media & Opinion

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Presentation transcript:

Journalism 614: Relating Media & Opinion

Presentation Overview Presentations for Week 14 and 15: Six 10-minute presentations each day Strict time limit - We will cut you off Attendance: Attendance in required (penalty is 5 points off ) Technology: Copy of presentation due Tuesday Dec 5 by 11:59 Email zhang525@wisc.edu Submit to Learn@UW via Dropbox

Basic Presentation Outline I. Introduction II. Theoretical Framework III. Methods IV. Results V. Discussion

I. Introduction Lead-in Purpose Statement Why is this study important? Introduce the opinion time trend Total time: 1 minutes

II. Theoretical Framework Introduce concepts (conceptual definitions) Formulate argument about expected relationships Theory Past research Logic State prediction/expectation Total time: 2 minutes

III. Methods Discussion of opinion time trend Discussion of wording and change overtime Method of content analysis Discuss scope of content analysis and coding system Focus on wording of opinion items Operational definitions Omit most methodological details We all share the same survey experiment Assume you drew opinion data from iPoll Total time: 3 minutes

IV. Results Tables and charts Statements about support for predictions Does content analysis of specific media content mirror the overtime changes in opinion? Are the differences in question wording producing differences in responses? Total time: 3 minutes

V. Discussion What do the results mean for theory? What do the results mean for public opinion? What do the results say about media effects? What do the results say about democracy? Why should we care? Total time: 1 minutes