SWOT Webinar Fiber Reinforced Pipe (FRP) July 23, 2009 SWOT Webinar Fiber Reinforced Pipe (FRP) Presented by Bob Fisher, Ameron International Don Lepley, Hanson Pipe and Precast www.concrete-pipe.org
SWOT Strengths Weaknesses Opportunities Threats www.concrete-pipe.org
Strengths and Weaknesses Opportunities and Threats Internal Opportunities and Threats External www.concrete-pipe.org
What is a SWOT analysis? Tool Provides clarity both inside and outside the organization Answers, “Where do we fit?” Goals “Is this an opportunity that we should go and get?” www.concrete-pipe.org
What is a SWOT analysis? Strategy? NO www.concrete-pipe.org
Hobas Pipe USA Hobas Pipe USA LP Ameron Municipal Fiberglass Group Future Pipe www.concrete-pipe.org
Hobas Pipe USA (1) Manufacturing Facility Annual Sales $60 – $100M Texas Annual Sales $60 – $100M Employees: 110 www.concrete-pipe.org
Hobas Pipe USA Manufacturing Process Centrifugal casting inside a fixed O.D. mandrel Manufactures special fittings www.concrete-pipe.org
Ameron (1) Manufacturing Facility Annual Sales:<$10M California Annual Sales:<$10M Employees: (6) Management/Sales www.concrete-pipe.org
Ameron Manufacturing Process: Filament winding around a fixed I.D. mandrel www.concrete-pipe.org
FRP Strengths Strong Marketing and Sales Multiple Applications Direct Bury Sliplining / Relining / Pipe Bursting Jacking / Micro-Tunneling Above Ground Tunnel www.concrete-pipe.org
FRP Strengths Corrosion Resistance Good Value for the Corrosion Resistance Superior Joints www.concrete-pipe.org
FRP Strengths Lighter Pipe Weights High Stiffness Design Variable wall thicknesses Improved Hydraulics www.concrete-pipe.org
FRP Weakness Pipe Soil-Structure Design 3% - 5% Installed Deflection Limits Delivery Cost OD based not ID based pipe sizes www.concrete-pipe.org
FRP Weakness Recent Jobsite Issues Delivered Pipe Shape Consistency Circumferential Cracking Limited Marketing and Sales Representation (Ameron) www.concrete-pipe.org
FRP Opportunities Reduced Allowable Limits on Infiltration and Exfiltration Reluctance for the RCP industry to participate in the sanitary business www.concrete-pipe.org
FRP Opportunities RCP has not invested into research and development Joint performance is contractor sensitive RCP Industry Consolidation www.concrete-pipe.org
FRP Opportunities RCP has a poor performance history in many areas Reluctance to update equipment RCP constant reduction of technical field personnel RCP limited competitive product knowledge www.concrete-pipe.org
FRP Threats Added Competitors Consolidation of the RCP Industry Market expansion Limited production capabilities Consolidation of the RCP Industry Bringing improved manufacturing to more locations Renewed Interest in the Sanitary Market www.concrete-pipe.org
FRP Threats Increased Recognition of Post Installation Testing Lower Costs and Improved RCP Manufacturing Improved Secondary Liner Systems www.concrete-pipe.org
FRP Threats RCP industry is developing a better understanding of the competition RCP is developing stronger market allies Improved Competitor Marketing www.concrete-pipe.org
Summary Keep a SWOT Analysis Simple. The more complicated the process, the less likely it is to be implemented and used. www.concrete-pipe.org
Questions www.concrete-pipe.org