Chapter Thirty: The Affluent Society Alan Brinkley, AMERICAN HISTORY 12/e Chapter Thirty: The Affluent Society Copyright ©2007 by the McGraw-Hill Companies, Inc

Introduction Chapter Thirty: The Affluent Society Affluence and Inequality The American Birth Rate 1940-1960 Copyright ©2007 by the McGraw-Hill Companies, Inc

“The Economic Miracle” Chapter Thirty: The Affluent Society “The Economic Miracle” Sources of Economic Growth Government Spending Copyright ©2007 by the McGraw-Hill Companies, Inc

“The Economic Miracle” Chapter Thirty: The Affluent Society “The Economic Miracle” Sources of Economic Growth Government Spending Suburban Growth Copyright ©2007 by the McGraw-Hill Companies, Inc

“The Economic Miracle” Chapter Thirty: The Affluent Society “The Economic Miracle” The Rise of the Modern West Population Growth Copyright ©2007 by the McGraw-Hill Companies, Inc

“The Economic Miracle” Chapter Thirty: The Affluent Society “The Economic Miracle” The Rise of the Modern West Population Growth Favorable Climate Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” The New Economics Keynesian Economics Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” The New Economics Keynesian Economics Ending Poverty through Economic Growth Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” Capital and Labor Corporate Consolidation Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” Capital and Labor Corporate Consolidation The “Postwar Contract” Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” Capital and Labor Corporate Consolidation The “Postwar Contract” AFL-CIO Workers Represented by Unions, 1920-1990 Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Economic Miracle” Chapter Thirty: The Affluent Society The “Economic Miracle” Capital and Labor Corporate Consolidation The “Postwar Contract” AFL-CIO Limited Gains for Unorganized Women Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Medical Breakthroughs Antibiotics Antibiotics and other Pills (PhotoLink/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Medical Breakthroughs Antibiotics Penicillin Penicillin (E. Pollard PhotoLink/ Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Medical Breakthroughs Antibiotics Penicillin Salk Vaccine The Polio Virus (Reprinted from Schaffer et al, Proceedings of the National Academy of Science, 41:1020, 1955.) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Pesticides DDT Handling Pesticide (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Postwar Electronic Research Invention of Television Television Set (c. Photodisc) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Postwar Electronic Research Invention of Television Integrated Circuitry Circuit Board (S. Meltzer/ PhotoLink/ Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Postwar Computer Technology UNIVAC Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Postwar Computer Technology UNIVAC IBM Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Bombs, Rockets, and Missiles The Hydrogen Bomb H-Bomb Explosion (StockTrek/ Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology Bombs, Rockets, and Missiles The Hydrogen Bomb ICBMs Launching Titan Missile (Royalty-Free/CORBIS) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Space Program The Shock of Sputnik Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Space Program The Shock of Sputnik The Creation of NASA Launching a Satellite, 1961 (NARA) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Space Program The Shock of Sputnik The Creation of NASA The Apollo Program Buzz Aldrin, August 1969 (NASA) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Explosion of Science and Technology Chapter Thirty: The Affluent Society The Explosion of Science and Technology The Space Program The Shock of Sputnik The Creation of NASA The Apollo Program The Space Shuttle Space Shuttle (NASA/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society “Consensus” Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Consumer Culture Consumer Crazes Electric Institute of Washington. Dishwasher (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Landscape and the Automobile Federal Highway Act Freeway Interchange (PhotoLink/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Landscape and the Automobile Federal Highway Act The New Retail Landscape Roadside Signs (Licensed for Use) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Suburban Nation “Levittown” Houses on Laconia Street in a suburb of Cincinnati, Ohio (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Suburban Nation “Levittown” Appeal of Suburban Living Chicago’s Annexation and the Suburban Noose Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Suburban Family Prevailing Gender Roles Reinforced Woman cooking in kitchen (Index Stock/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Suburban Family Prevailing Gender Roles Reinforced Dr. Benjamin Spock Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Suburban Family Prevailing Gender Roles Reinforced Dr. Benjamin Spock Feminism Weakened Woman cooking in kitchen (Index Stock/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Birth of Television Social Consequences of Television Teaching television studio, Annenberg School of Communications, University of Pennsylvania (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Birth of Television Social Consequences of Television Television’s Homogenizing Message The cast of Leave it to Beaver (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Travel, Outdoor Recreation, and Environmentalism Echo Park Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Travel, Outdoor Recreation, and Environmentalism Echo Park Sierra Club Reborn Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Organized Society and Its Detractors Growth of Specialized Education Georgetown Preparatory School. Rifles at Georgetown Preparatory School (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Organized Society and Its Detractors Growth of Specialized Education The Organization Man and The Lonely Crowd Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Beats and the Restless Culture of Youth The Beat Generation’s Critiques “Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!” Allen Ginsberg Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Beats and the Restless Culture of Youth The Beat Generation’s Critiques “Juvenile Delinquency” Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society The Beats and the Restless Culture of Youth The Beat Generation’s Critiques “Juvenile Delinquency” James Dean Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll Elvis Presley Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll Elvis Presley Rock ‘n’ Roll’s Black Roots Copyright ©2007 by the McGraw-Hill Companies, Inc

People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll Elvis Presley Rock ‘n’ Roll’s Black Roots “Payola” Scandals Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Other America” Chapter Thirty: The Affluent Society On the Margins of the Affluent Society The Other America “The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.” Michael Harrington Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Other America” Chapter Thirty: The Affluent Society On the Margins of the Affluent Society The Other America Persistent Poverty Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Other America” Chapter Thirty: The Affluent Society Rural Poverty Declining Agricultural Prices Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Other America” Chapter Thirty: The Affluent Society The Inner Cities Black Urban Migration African-American Migration 1950-1980 Copyright ©2007 by the McGraw-Hill Companies, Inc

The “Other America” Chapter Thirty: The Affluent Society The Inner Cities Black Urban Migration “Urban Renewal” Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Brown Decision and “Massive Resistance” Brown v. Board of Education George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Brown Decision and “Massive Resistance” Brown v. Board of Education “Separate but Equal” Doctrine Overturned George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Brown Decision and “Massive Resistance” Brown v. Board of Education “Separate but Equal” Doctrine Overturned “Massive Resistance” Burning Cross (Licensed for Use) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Brown Decision and “Massive Resistance” Brown v. Board of Education “Separate but Equal” Doctrine Overturned “Massive Resistance” Little Rock Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Expanding Movement Montgomery Bus Boycott 5,000 at Meeting Outline Boycott; Bullet Clips Bus." Montgomery, Alabama, Bus Boycott. Montgomery Advertiser, December 6, 1955. (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement The Expanding Movement Montgomery Bus Boycott Martin Luther King’s Strategy Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement Causes of the Civil Rights Movement Legacy of World War II Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement Causes of the Civil Rights Movement Legacy of World War II Urban Black Middle Class Copyright ©2007 by the McGraw-Hill Companies, Inc

The Rise of the Civil Rights Movement Chapter Thirty: The Affluent Society The Rise of the Civil Rights Movement Causes of the Civil Rights Movement Legacy of World War II Urban Black Middle Class Television and Popular Culture Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower Republicanism Chapter Thirty: The Affluent Society Eisenhower Republicanism “What Was Good for…General Motors” Business Leaders’ New Outlook Dwight D. Eisenhower (Library of Congress) Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower Republicanism Chapter Thirty: The Affluent Society Eisenhower Republicanism The Survival of the Welfare State Expansion of New Deal Policies Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower Republicanism Chapter Thirty: The Affluent Society Eisenhower Republicanism The Survival of the Welfare State Expansion of New Deal Policies Federal Highway Act of 1956 Texas Highway (Donovan Reese/Getty Images) Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower Republicanism Chapter Thirty: The Affluent Society Eisenhower Republicanism The Decline of McCarthyism Army-McCarthy Hearings Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Dulles and “Massive Retaliation” “Massive Retaliation” and “Brinksmanship” Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Dulles and “Massive Retaliation” “Massive Retaliation” and “Brinksmanship” Economic Benefits of “Massive Retaliation” Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War France, America, and Vietnam Dien Bien Phu Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Cold War Crises Recognizing Israel Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Cold War Crises Recognizing Israel Suez Crisis Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Cold War Crises Recognizing Israel Suez Crisis Fidel Castro Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War Europe and the Soviet Union Hungarian Revolution of 1956 Copyright ©2007 by the McGraw-Hill Companies, Inc

Eisenhower, Dulles, and the Cold War Chapter Thirty: The Affluent Society Eisenhower, Dulles, and the Cold War The U-2 Crisis Eisenhower’s Restraint Copyright ©2007 by the McGraw-Hill Companies, Inc

Lucy and Desi Patterns of Popular Culture: Chapter Thirty: The Affluent Society Patterns of Popular Culture: Lucy and Desi Copyright ©2007 by the McGraw-Hill Companies, Inc