Eurostat publications strategy Pascal Wolff Unit B4 Working Group "European Statistical Data Support" Luxembourg, 22.04.2016 Eurostat

Main points of the strategy Different products to meet diverse users’ needs and preferences Optimal mix of publications covering all statistical domains Make further use of visual elements More electronic, less paper All products are free of charge 22 April 2016 ESDS Working Group

PDF and paper publications (1) Statistical books (Semi-) Regular publications: Regional yearbook, Key figures on Europe, The EU in the world + Thematic publications A couple of flagship publications every year, addressing themes highly relevant for users and policy-makers September 2016: Urban Europe – statistics on cities, towns and suburbs 22 April 2016 ESDS Working Group

PDF and paper publications (2) Methodological information Manuals and guidelines: methodological standards and guidelines Statistical working papers: on-going methodological developments Leaflets Promotion of statistical information in a given area Statistics Explained 22 April 2016 ESDS Working Group

More attractive publications Presentation of the results in a simple but not oversimplified way Journalistic headlines to break up lengthy sections Use of different graphical presentations Boxes with main findings, context information or photo/illustration Explanation of basic concepts 22 April 2016 ESDS Working Group

More digital products Digital product on energy (Sept 2016) Target population: public at large Goal: show how European statistics can support political priorities (combine political, statistical and pedagogical perspectives) Medium: multimedia product with responsive design (texts, videos, animations, charts, maps or photo visualisation) Digital product on the elderly (Apr 2016) Target population: public at large Goal: outline some key indicators on the elderly (respond to some basic questions) Medium: multimedia product with responsive design (maps with short texts) 22 April 2016 ESDS Working Group

Communication package Additional to the traditional paper publication: Articles and online publications in Statistics Explained Press release Webpages and Social media Theme in the spotlight (Dynamic) Infographics Web product 22 April 2016 ESDS Working Group

Revision of the graphical style guide 'New' Eurostat logo Simplification of the style guide Impact on covers New colour themes and palettes Transition period 22 April 2016 ESDS Working Group

Conclusions Different products for different types of users: general public versus experienced users different geographical levels (regional, national or EU level) different support (paper, PDF, SE article, online publication) increased usage of visual elements (infographics, illustrations, etc.) Statistics Explained at the core of all publications Development of digital products Products free of charge 22 April 2016 ESDS Working Group

Thanks for your attention! Contact: Pascal.Wolff@ec.europa.eu 22 April 2016 ESDS Working Group