VISA Internet campaign
Internet market segmentation fully developed established emerging
Win the World With VISA Ako tu staviš banner, sliku po sliku (ili u četiri, pet slideova – toooo – add new slide i insert object kao gifek). Da možemo objasniti kako je došlo do Win the World With Visa. Ako nemreš ostavi ovo i odi na 5 slide.
Slika atleticar
Onaj sa 12 strane u knjizi. Ako si uspio sredit onaj na 3 slideu onda izbaci ovaj slide. Neka se vrti sporo svaki frame 3 sek.
Fully developed markets 20% or more Internet population Equal female and male Internet users ratio users are comfortable with the online shopping average age is around 38 large number of VISA card holders
USA Biggest Internet market 75% of all e-commerce revenues come from USA
Strategic approach Next card positioning according to the major competitor – BLUE card. Security issue Emphasis of the convenience of VISA card.
Next kartica slika
Pyjama shopping
Stavi onaj take the next step,str20, ali neka se vrti sporo (svaki frame 3 sek)
Media schedule
Budget ISLAND i NOVI ZELAND
Established markets 10 - 20% Internet population Internet is viewed as a media that makes life more simple The number of male users is a bit higher the number of female users average age is around 32
UK Dramatic growth of the Internet population High purchashing power The highest revenue potential Kupovna moć internet korisnika u UK
Strategic approach Positioning of VISA as a unique card (one of the kind) Emphasis on the speed of delivery and simplicity of online shopping
Banner one ali stavi www zadnji frame. (30 str) Banner one ali stavi www zadnji frame.(30 str). Neka se vrti sporo svaki frame 3 sek.
Media schedule Media schedule
Budget
Emerging markets
Croatia – emerging market 300 000 Internet users. Small number of VISA card holders in Croatia. our primary target group is 18 - 35 years old, with a small emphasis on male population.
SURVEY The largest Internet survey ever conducted in Croatia Authorized
Drawbacks of the online shopping viewed by Internet users Security problem Delivery problem Small number of companies offering their products over the Internet Unorganized sale 4 nema pravila koja vrijede za sve trgovce i kupce – svi imaju svoja pravila.
Onaj za VISAshop – str. 40. 3 sek
corel5
What is achieved with VISAshop? Sense of security - VISAshop Organized sale VISA as the prefered card
Media schedule
Budget
Banks and VISAshop Letter to VISA card holders Online card issuing Internet subscription
Merchants and VISA shop Cost of online shop Advertise Merchants
VISA future Smart concept Mobile commerce
OFFLINE & OUT