Blue Ocean Strategy: Group 3

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Presentation transcript:

Blue Ocean Strategy: Group 3

Red Oceans vs. Blue Oceans Greg

History of Blue Oceans Ford 1908 Model T GM 1925 with cars styled to appeal to emotions CNN 1980 with real-time news 24/7 Compaq, Starbucks, Southwest, Cirque du Soliel Greg

How to Create a Blue Ocean: Four Actions Framework Michael

Value Innovation Value innovation is the cornerstone of blue ocean strategy . We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company. (cont. 287) Ray

Value Innovation Ray

Cirque du Soleil Changed the circus Market Created a new segment that included traditional circus consumers as well the new sophisticated clients (Theatre and ballet) Now they do not directly compete with anyone Rylee

Target’s Blue Ocean The Shops at Target Target Runway to Tweet http://www.youtube.com/watch?v=j3GfNmufqwA Target Runway to Tweet http://www.youtube.com/watch?v=4CxwY6blXuw Philip

Questions