Merits and Demerits of Personal Selling. Merits of Personal Selling Flexibility and Adaptability:

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Presentation transcript:

Merits and Demerits of Personal Selling

Merits of Personal Selling Flexibility and Adaptability:

Minimum waste:

ADS AS A FEEDBACK: Information transfer

Creates Lasting Impression: Direct and lasting impression on customers In case of ads it lasts for few mins only.

PULLS THROUGH LOGICAL SEQUENCE

DEMERITS EXPENSIVE: Recruiting cost, training cost, cost of retaining DIFFICULTY OF GETTING RIGHT KIND OF SALESMAN: Though the salesman is recruited as per certain criteria and guidelines still the salesman so selected and properly trained do not guarantee loyal service to the company STAKE IN CONSUMER LOYALTY:

MORE ADMINISTRATIVE PROBLEMS: Manpower planning Organizing Directing Co-ordinating Motivating Controlling