BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION VALUE DNA DIRECTION POSITIONING IDENTITY
Financial budget Year and budget Quarter budget
Personality Vision Strategy Target&Market
AttributesBenefits Belief and values
VALUE Financial budget Year and budget Quarter budget BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION DNA Personality Target & Market Vision Strategy DIRECTION Target Customer Identity Marketing Management IDENTITY Logo Behavior Language Mission Vision Design Commmunication POSITIONING Attributes Benefits Belief and values