RETAIL DISPLAY Pallavi Pathak

Store Layout, Design and Visual Merchandising - Principles & Optimization

Store Design, Layout, Visual Merchandising Opportunity for competitive advantage and increased sales Store as a “good story” – a beginning, middle, end Entrance sets up the story – creates expectations, contains promises, entices, hints, teases Inside the store is the middle of the story should start slow (uncluttered) to allow consumers to orient themselves should lead customers on a journey of discovery, using layout, lighting, visuals, other atmospherics Checkout area is the store’s climactic ending

Five Major Store Design Objectives Consistent with retailer’s image, positioning, strategy Positive influence on purchase behavior Cost effective – space productivity Sales-per-square-foot (most common, racetrack and boutique layout) Sales-per-linear-foot (e.g., supermarkets, drug stores, etc. with long gondolas in grid layout) Sales-per-cubic-foot (e.g., wholesale clubs with multiple layers of merchandise) Flexible

Positively influencing purchase behavior Allow a transition zone Place high-margin merchandise to the right of the entrance Make merchandise accessible Use signs, fixtures, displays to draw customers Vary the tempo of music to achieve goals Arrange shelved merchandise strategically

Tradeoffs in Store Design Ease of locating merchandise for planned purchases Aesthetics, space to shop comfortably Relaxed environment Exploration of store, impulse purchases Productivity of space Energy, excitement

Grid Layout

Grid Layout Linear design, checkerboard pattern. Vertical and horizontal aisles May have one main aisle and many secondary aisles. Efficient use of space Simple and predictable to navigate Focal points at aisle ends

Racetrack Layout Major and minor loops with multiple entrances & multiple sight lines, draws shopper around the store, encourages exploration, impulse buying Location of departments) men’s vs. women’s impulse goods – near entrances, to the right, escalators, point-of-sale demand/destination – upper floors, back corners; complementary – adjacent Display areas) – bulk-of-stock + feature areas (walls, promotional areas, point- of-sale areas, feature fixtures, windows) Fixtures– feature fixtures – four-way, free-standing/mannequins, glass cases + gondolas, rounders & straight racks for bulk-of-stock & sale merchandise

Free-Form Layout + Aesthetically pleasing, relaxing, asymmetrical, invites browsing - Less efficient, more costly, more sales assistance needed, more theft Storage, Receiving, Marking Storage, Receiving, Marking Tops Checkout Accessories Fixtures Bulk-of-stock - straight racks, gondolas, rounders (very flexible) Feature – glass cases, 4-way, free-standing, custom-built fixtures Feature areas Windows, walls, feature fixtures, point-of-sale Jeans Casual Wear Stockings Skirts and Dresses Hats and Handbags Tops Pants Clearance Items Feature

Free-Flow Layouts Opposite of grid layout. Ease of customer movement. Must provide enough room between fixtures. Fixtures arranged in interesting formations Encourages browsing.

Fixtures Accept, hold, stock and show merchandise. Used in window displays, on top of counters, within floor arrangements. Contribute to store brand image and ambience. Expected to last a long time.

Capacity Fixtures Hold large quantities Shows a single style in depth of selection. Usually the largest fixtures in the store. Usually placed in back of store.

Feature Fixtures Used to highlight categories. Hold fewer items. Best used as lead-in fixtures. Also interspersed throughout store to add variety.

Signature Fixtures One-of-a-Kind units. Positioned at store or department entrance. Reflects brand image Designed specifically for the store to catch shoppers’ interest.

Ways to Display Window Displays Interior Window Displays Wall Assortment Displays Focal Point/Aisle End Displays

Window Displays Closed Back Window Open Back Window Straight Front Window Angled Front Window Arcade Front Window Corner Window

Window Examples

Other Display Methods Interior Windows--create a scene inside the store by grouping mannequins, props etc. Wall Cabinets--create “windows” by showing merchandise on top. End of Aisle--displays assortment of merchandise together for sale.

Display Examples

Display Types One Item Display Line of Goods Display Related Merchandise Display Variety or Assortment Display

Display Types Examples

Display Settings Realistic Environmental Vignette/Semi realistic Fantasy Abstract

Display Settings

Back Room Boutique With young, yet sophisticated apparel, this Winter Garden, Florida boutique wanted a mix of wood and metal fixtures. With a multitude of different accessories and clothing styles, units needed to be versatile to keep the inventory fresh. The wood units are finished in white and the metal units offer decorative finials.

Sunset Strip This unique clothing store offers an interesting twist to the idea that "Shopping is a Sin".... a fun one at that. By using creative architectural features in a combination of metal fixtures powdercoated black, the ulitmate look was achieved. This was an exciting project because creativity had no limits.

Sparkle Brite Pool Store Sparkle Brite Pool Store came to Barr Display, looking for a package to offer their new pool store franchisees. What we came up with a stock/vendor supplied layout. Their creative use of photographic tiles and going a little more on the counter set up, allows for a not so typical pool supply store.

Lulu Belle's Children's Boutique There is nothing better than dressing your favorite little person and this children’s boutique in Baldwin Park, Florida wanted to create a fun environment that promoted the fun colors of children’s clothing. The custom counter was laminated from top to bottom in white and given a built in selling area, which conveniently hides the business end of the point-of-sale area. Semi-custom white wall units and floor fixtures are the perfect presentation pieces for these fun and colorful children’s clothes

Rawlings Sporting Goods Store What a space Rawlings Sporting Goods Store What a space! The challenge here was space. With thousands of square feet and extremely high ceilings, the goal was to highlight all products and make the space feel full. The walls were covered in slatwall that is made to look and feel like old brick. The helmet display mimicks a Wrigley Field like dug-out. The flooring was chosen to direct traffic through this immense space. This look has definitely hit a home-run!

Timmy's Toy Chest When Timmy’s Toy Chest came to us for their new space, we were delighted. The original store Barr designed was much smaller. The wall units were in excellent condition and could be used in the new space. By adding more slatwall and floor fixtures, this shop encourages adults to glance back to childhood and the children with them reap the benefits. Located in Lake Mary, Florida, they are always happy to see new visitors to their fun space!

Tiny Toes Children's Shoe Boutique This upscale children’s shoe store in Orlando, Florida, wanted a clean and crisp, white background to feature the colorful children’s shoes. A custom counter was designed with a showcase area. All units are maple painted white with decorative, yet simple crown moulding

Swim & Style Swim & Style carries both the luxurious side of the pool life and the maintenance side. Our challenge was to showcase the furniture and glasswear one might find around the pool, yet supply a safe and sturdy display for the chemicals and pool toys. Grid, Metal Shelving and Wood Shelves compliment the specific areas of this specialty store.

Riegel Beauty Concepts Inc Riegel Beauty Concepts Inc. This specialty beauty product store wanted a unique and custom wall system that would portray a clean and spacious environment. A mix of metal, wood and glass gives this space a timeless feel.

Timmy's Toys - Original Space This customer wanted a fun, kid-friendly space that would utilize as much display space as possible. Due to a broad product mix with a variety of sizes, the flexibility of displays was also a big concern. Maple slatwall combined with wall units and versatile floor displays created the flexible, functional space the customer desired.

Banner Mercantile Creating the feel of an old-fashioned General Store was the goal for this retail store design. Worn, plank style wall units, H-merchandisers topped with an oxen harness, and country cupboards create a rustic, country feel of the past with the function and versatility of today's fixtures.

Powersports Center Large space, short-time frame, little back-room storage and small budget were our building blocks here. Within three weeks, we had an affordable layout and sturdy options for this cycle supply center. Stock wall standards, sturdy shelves, and grid create style for a storage/showroom combination.