SEARCH ENGINE OPTIMIZATION

P RESENTATION O VERVIEW  Search Engine Basics  What is SEO?  Key Concepts  Why is Search Engine marketing important?  How to Conduct Keyword Research  How page Ranking Done  What is a SEO Algorithm?  Steps to developing a good SEO strategy  Basic tips for optimization  Advantages and Disadvantages  Conclusion

S EARCH E NGINE B ASICS  Seo service provider in Salt Lake City are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. Seo service provider in Salt Lake City  Some of the popular Search Engine are Google, Bing, Ask, Bing, Baidu, etc.

SEO A Search Engine operates is a three manner-:  Web Crawling  Indexing  Ranking and Serving Results

K EY C ONCEPTS Web site appears in the returned matches depends on 5 factors:  Which Keywords the user entered  Your web page Keyword Density for these keywords  Your web page Keyword Prominence (page location) for these keywords  Your Link Popularity – the number of other sites that link to you  Your link and keyword Relevancy

W HY IS S EARCH E NGINE MARKETING IMPORTANT ?  80% of consumers find your website by first writing a query into a box on a search engine (Google, Yahoo, Bing)  90% choose a site listed on the first page  85% of all traffic on the internet is referred to by search engines  The top three organic positions receive  59% percent of user click  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads

H OW TO C ONDUCT K EYWORD R ESEARCH  Brainstorming  Surveying Customers  Applying Data from KW Research Tools  Term Selection  Performance Testing and Analytics

H OW PAGE R ANKING D ONE  An organic seo services in Salt Lake City software spider is a piece of software that acts like an electronic librarian who cuts out the content pages of every book of library in the world sorts them into a extremely large master index.seo services in Salt Lake City  The basic principal is that the index is made from the actual content of site.

W HAT IS A SEO A LGORITHM ?  Top Secret! Only select employees of a search engines company know for certain  Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments  The SEO algorithm is constantly changed, tweaked & updated  Websites and documents being searched are also constantly changing  Varies by Search Engine – some give more weight to on-page factors, some to link popularity

S TEPS TO DEVELOPING A GOOD SEO STRATEGY  Research desirable keywords and search phrases (Word Tracker, Overture, Google AdWords)  Identify search phrases to target (should be relevant to business/market, obtainable and profitable)  “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.  Help in writing copy to appeal to both search engines and actual website visitors  Study competitors (competing websites) and search engines  Implement a quality link building campaign  Add Quality content  Constant monitoring of rankings for targeted search terms

B ASIC TIPS FOR OPTIMIZATION  Research keywords related to your business  Identify competitors, utilize benchmarking techniques and identify level of competition  Utilize descriptive title tags for each page  Use text links when ever possible  Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)  Obtain inbound links from related websites  Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced  Educate yourself about search engine marketing

A DVANTAGES OF SEO  Perspective (Global / Regional)  Targeted Traffic  Increase Visibility  High ROI (Return on Investment)  Long term positioning  Cost-effective  Flexibility

D ISADVANTAGES  You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques.  As a consequence, the biggest disadvantage of top SEO services in Salt Lake City is a lack of control. You are subject to changes in the algorithm.top SEO services in Salt Lake City  In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases