Scope Agriculture Tourism in Khyber PakhtunKhwa Province By Allah Dad Khan Former DG AE KPK Ambassador Agriculture Tourism Development Corporation KPK Peshawar

Introduction to KPK KPK as it is called now is one of the four provinces of Pakistan, located in the north-west. It borders the Federally Administered Tribal Areas (FATA) to the west and south, Gilgit–Baltistan to the north-east, Azad Kashmir to the east and Punjab to the south-east. The province of Balochistan is located southwards while Afghanistan borders Khyber Pakhtunkhwa to the north-west The main ethnic group in the province are the Pashtun or Pathan people; other smaller ethnic groups include most notably the Hindkowans, Dards, Chitralis Kalash and Gujjars. The provincial language is Pashto, spoken by the majority as first language; Urdu, the national language, is widely spoken as a second language. English, the official language of Pakistan, is mainly used for official and literary purposes. The provincial capital and largest city is Peshawar.

Agricultural Tourism is defined as? Agricultural tourism is defined as the act of visiting a working farm, or any agricultural, horticultural, or agribusiness operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation.

Main Aims of Agricultural Tourism 1. Enhance the community’s capacity to organize their community and sustain services that target specific rural demographic, social, economic, and political trends. 2. Enhance community satisfaction and quality of life. 3. Increase participation in community life. 4. Develop leadership potential among residents. 5. Satisfy the immediate unmet need for recreation programs in rural towns.

Benefits to Farmers From Agricultural Tourism 1. Opportunities it offers to earn additional Farm income, diversify products and marketing, build relations within the community 2. Provide employment for family members. 3. Adding farm recreational activities and entertainment has been a successful strategy for increasing customer traffic to existing farm retail outlets. 4. In other instances, agricultural tourism has become a principal business endeavor.

Challenges in Agriculture Tourism 1.Lack of trained manpower and Management skills. 2.Lack of basic qualification 3.Language problems 4. Lack of business Planning Skill 5. Trained tourist Guide 6. Communication skill 7. Lack of Financial resources, Lack of Government support. 8. Lack of Knowledge and experience 9. Climate Change 10. Aging Farmers and migration of rural youth 11. Lack of awareness 12.Lack of marketing and infrastructure. 13. Return on invesment

Scope Of Agriculture Tourism 1.Educational Value of Agriculture Tourism 2. Rural Recreation 3. Disillusionment with over crowded cities. 4. Interest in Natural Environment 5. Desire for peace and tranquility 6. Health consciousness of urban population 7.Curiosity about the farming industry and life style 8. An inexpensive gate way 9. Desire for peace and tranquility 10.More farmers can be benificaries.

Opportunity of Agricultural Tourism Opportunities The opportunities for agritourism are virtually endless and can take the form of providing accommodations, entertainment opportunities, educational activities, and/or outdoor recreation. A myriad of farm activities, special events, festivals, and demonstrations are Possible. Direct agricultural sales opportunities exist in the form of U- pick, roadside stands, farm stores, and food services. In addition to standard fare, on-farm sales can include specialty crops and products, as well as agricultural gift and craft items. Providing visitors with something to see, something to do and something to purchase is a sound strategy.

Agriculture Tourism opportunities Include Accommodations 1. Break fast 2. Farm Vacation 3. Guest/dude ranch 4. Retreat centers

Agriculture Tourism opportunities Include Out Door Recreation 1. Horse Back Riding 2. Wild Life Viewing and photography 3. Fee Fishing 4. Camping/Pickening 5. Cross country skiing 6. Community Festivals 7. Mushroom Hunting 8. Special events festivals 9. Holiday Events 10. Historical re enactments 11. Seasonal festivals 12. Bird Watching

Agriculture Tourism opportunities Include Educational Activities 1. University and Colleges Tours 2. School Tours 3. Garden/Nursery Tours 4. Agricultural Technical Tours 5. Cook off /baking contests 6. Historical Agricultural Exhibits 7. Cultural /heritage tours 8. Exotic animal farm 9. Farm Tours 10. Self Harvesting of produce 11. Hand on Farming Tasks 12. Plantation Tours 13. Kitchen Gardening 14. Farm demonstration

Agriculture Tourism opportunities Include Direct Agriculture Sale 1. On farm sale 2. Road side stands Agriculture related crafts/gifts 3. U pick operation 4. Village rum shops 5. Community Market 6. Herb Remedies 7. Farmers Market 8. Agro trade 9. Mushroom 10. Honey 11. Fishes

Agriculture Tourism opportunities Include Entertainment 1. Concerts on special events 2. Festivals or fairs 3. Petting Zoo 4. Hunting 5. Food Festivals 6. Activities for Kids Entertainment.

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Chitral

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