Pros & Cons of Mass Messaging for Businesses BY: CALL-EM-ALL

Advantages Talking To Your Base: Because consumers must “opt in” to allow you to send them marketing messages via text, you can rest easy knowing your message is hitting the right audience.

Booster By sending out a mass text to your clientele alerting them to this great deal in their inbox, they may be more inclined to open your and click through to your website.

Real Time Mass messaging through text is an excellent way to get time sensitive information in front of the faces of your clientele so they don’t lose out on a great deal.

Getting Feedback You can use messaging to invite your customers to participate in surveys or leave comments on social media about your business.

Retaining With Rewards Mass messaging serves a unique purpose in incentivizing customers to remain loyal by returning to your business time and time again.

Disadvantages Short Message: Often, with mass texting, the message must be kept short and sweet. You’ll need to be a little more creative keeping your message interesting and to the point.

Keeping It Unique Mass messaging requires that you put great creative with your message so that your words are fresh and appealing for your clientele.

Opting In Perhaps the biggest challenge to mass messaging, is convincing your customers to opt in in the first place. It’s important not to miss a beat at providing everyone with the opportunity to sign up.

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