Retail Management

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Presentation transcript:

Retail Management

Retail Management Q1. Do you think that people will buy merchandise related to movies? It yes please mentions the reasons. Q2. Suggest ways to overcome from piracy problems in movie merchandising? Q3. Suggest new type of merchandise that film producers can bring it to the market?

Q4. Are you aware of Hollywood movie merchandise? If yes specify how they are different from bolly wood merchandise. Do you think that Indian consumer buy Hollywood merchandise? a) Do you think that virtual retailing channel will have consumer confidence? b) How the company should attract the modern house wife who addict to serials to watch home shop? c) Discuss the new product development strategies used in the case? d) Do you think Network 18’s segmentation is proper? Comment

Q5. Analyze the pricing strategies adopted by café coffee day to establish its own identity amongst its competitors Q6. Analyze the marketing strategies adopted by Sharma to promote his boutique- Mriganani. Q7. What steps should Mr. Sharma take to promote the sales