Advertising

Slides:

Advertisements

Similar presentations

Company Name Here Partners’ names here.

Advertisements

PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image Ask students.

MARKETING & Designing a magazine Lesson aims To make sure our magazines are designed to work well for our ‘target market’ To recall what is meant by the.

Top 20 outdoor advertisers, Jan-Dec 2011 Total Year Expenditure: £697.6m Source: NMR and Outdoor Media Centre.

Chapter 14 Promoting Products.

Basic Model of Communication

An Introduction to Integrated Marketing Communications

Top 20 outdoor advertisers, Nov’ 2012 – Oct’ 2013 Total Year Expenditure: £970.1m Source: NMR and Outdoor Media Centre.

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

Advertising agencies are outside companies that provide for the marketing and advertising needs of other businesses and organisations. They offer a full.

Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies

PromotionPromotion Promotion in Sports Marketing the Game.

NAME OF THE CASE. This presentation must contain max. 20 pages, including 1 key visual. Only this PPT format is allowed. Use of English is mandatory.

GOLDEN ADVERTISING Paid non-personal communication transmitted to a target audience through mass media. –Literally 100’s of classifications and media.

Marketing Information Management Marketing Research.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 6.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

SOCIAL MARKETING Marketing Social. What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and.

Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.

Fashion Marketing-Promotion. Promotional Mix  Promotional Mix: four components of promotion including advertising, personal selling, public relations,

Advertising Agencies “Busy as a bee” 5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive.

Evaluation of Effectiveness. ADVERTISING IMPACT: DOES IT WORK? Evaluating Effectiveness Stages of Evaluation Measuring Responses.

Executive Summary Situation Analysis Top Competitors.

By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.

What We Will Discuss Today u Communication u Promotion v Setting the promotion budget and mix v Advertising v Sales Promotion v Public Relations.

Types and functions of advertising agency

Business Plan Final Presentation.

The Advertising Agency, Media Services, and Other Services

Media Planning and strategy

Consumer and Trade Sales Promotion

Search Engine Optimization. About Kbizsoft Kbizsoft Solutions is best known for providing services in SEO, PPC and internet marketing since last 5 years.

Professional SEO Services in Chennai SEO Will optimize a website or webpage to get high ranking through Search engines. With the affordable SEO services.

Chapter 17 promotional concepts and strategies Section 17.1

Marketing Management

Ele ctive: Production Management

MARKETING MANAGEMENT

Marketing Management

MARKETING MANAGEMENT

Facilities Management

MARKETING MANAGEMENT

Ele ctive: Production Management

Facilities Management

Facilities Management

Facilities Management

Marketing Management

Ele ctive: Production Management

Ele ctive: Production Management

Facilities Management

Ele ctive: Production Management

Facilities Management

Facilities Management

Facilities Management

MARKETING MANAGEMENT

Facilities Management

Marketing Management

Marketing Management

Sports Promotion 1. What are the advantages and disadvantages of publicity? Explain the role of media in public relations. List and explain the steps in.

The role of promotion in marketing The concept of promotional mix

إدارة التسويق 11 إعداد د. محمود صالح.

Please shut down your computers!!!!!

PRODUCING AND MARKETING GOoDS AND SERVICES

How would you promote your fashion line?

Presentation transcript:

Advertising

Advertising 1. What is advertising? Bring out clearly the changing concept of advertising in modern business world. 2. Explain the objectives and functions of advertisement manager. 3. What is advertisement budget? How do you determine optimal expenditure through advertisement budget?

4. What are the characteristics of advertising media? Explain.. 5. Write a short note on: a) Visual layout. b) Production traffic copy. 6. How do you measure the effectiveness of advertisement? Explain. 7. Define sales promotion? Explain the types of sales promotion. 8. Explain the merits and demerits publicity.