Campaign to impart information on health, nutrition, hygiene and advantages of knorr soup at schools and colleges Supplying free samples of knorr soup at campaign. Project Proposal

Providing information about requirements of proper nutrition Providing information about health and hygiene Helping people make healthy choices Providing information about knorr healthy soup Supply free samples of knorr healthy soup Objective

Brand USP: To empower homemakers and enable them to make healthy, wholesome and delicious food options. Our Project: Providing Information about health, nutrition, hygiene and help consumers to make healthy decision at schools and colleges. Alignment of the brand USP with our project

Improving health and well-being Make positive change across the food system Improve heart health, Reduced calories in knorr soup Helping consumers to make healthy food choice Easy process of making knorr soup Goodness of real ingredients Reducing Environmental effect The process of using fresh ingredients Use of disposable packets Reducing water usage Reuse and recycle of packaging Impact on Unilever Sustainable Living Plan

Consumers will understand necessity of proper nutrition Healthy, Tasty and fresh ingredients of knorr soup Information received about recycling and reuse of product packeging Free samples provided will help consumers to choose knorr soup. Return on investment

360 Degree marketing campaign