Call v/s Text Mass Messaging Which is More Effective for Communicating with Customers ? By: Call-em-all Call-em-all1

ALL ABOUT THE AUDIENCE 2 Consider the common age of your audience. Younger customers use their phones for mail and text. They tend to stay away from phone calls. Call-em-all

ALL ABOUT THE AUDIENCE 3 Sending a mass text will almost guarantee students receive and read the important information your organization is trying to convey almost instantaneously. Call-em-all

ALL ABOUT THE AUDIENCE 4 There a plenty of smartphone savvy seniors texting friends and loved ones, but the majority of senior citizens may find a familiar phone call the most comfortable way to receive important information. Call-em-all

OTHER FACTORS 5 The content and length of your message is another thing to consider. If you are sending out specific date and time information, changes in dates and times, or lengthy messages full of details to remember, you may want to send it in form of a text message. Call-em-all

OTHER FACTORS 6 If your message contains sensitive data such as company proprietary information that shouldn’t be seen by anyone else, then voice communication is the best way to go. Call-em-all

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