Introduction To Mass Communication By: Mandeep Choursia UIMS Chandigarh University Campus: Gharuan, Mohali

To understand Mass Comm. To be aware about concept of masss comm. To know the various medium about mass media. Campus: Gharuan, Mohali Course Objective

Students will be able to understand about various types of communication. Students will be able to Analyze different types of comm. Students will find out how group communication work. Campus: Gharuan, Mohali Topic Objective

Communication comes from the Latin word “communico”, “communis” which means “To Share”, “To make common”. Communication is a process of transmitting ideas or thoughts from one person to another. 4 Gharuan, Mohali Communication

5 Gharuan, Mohali Communication can be classified into two categories: Verbal Communication Non-Verbal Communication Types of Communication

6 Gharuan, Mohali Verbal communication entails the use of words in delivering the intended message. The two forms of verbal communication is: Oral Communication Written Communication Verbal Communication

7 Gharuan, Mohali When messages and information is exchanged or communicated orally. Communication through word of mouth. Spoken words Lectures Conference Public speaking Oral Communication

8 Gharuan, Mohali Face to face Meetings Interviews Seminars Conferences Group discussions Telephonic conversation Video conferencing Voic s Voice over Oral Communication

9 Gharuan, Mohali Less expensive Immediate feedback Personal contact Persuasive Saves times Easily understandable Transparency Flexibility Advantages Of Oral Communication

10 Gharuan, Mohali Communication by means of writing. Written communication involves any type of message that makes use of written words. Written Communication

11 Gharuan, Mohali Advantages Permanent record Accountability Suitable for long messages Mass dissemination Less probablity of distortion Many more Advantages Of Written Communication

12 Gharuan, Mohali Disadvantages Time consuming Expensive Unsuitable for illiterate people Lack of secrecy Delayed feedback Many more Disadvantages Of Written Communication

13 Gharuan, Mohali Non-Verbal Communication

14 Gharuan, Mohali Communication without words. Transmission of messages by a medium other than speech and writing. It includes: Gestures Body postures Facial expressions Eye contact Body language Many more Non-Verbal Communication

15 Gharuan, Mohali Save time Communicate in silent zone Communicates secrets Short and brief Simplification of complicated messages Memorable Advantages Of Non-Verbal Communication

16 Gharuan, Mohali Delayed feedback Lack of flexibility Encoding and decoding problems Incomplete communication Necessity of cultural knowledge Difficult to understand Disadvantages Of Non-Verbal Communication

Students understand various aspects of mass comm. Students became aware about mass comm. Students came to know the process of communication. Campus: Gharuan, Mohali Course Outcome

Students gained basic understanding of “Types of Communication”. Students understood conceptual knowledge of Communication. Students gained understanding of vaerbal and non-verbal communication. Campus: Gharuan, Mohali Topic Outcome

Different types of Communication. Verbal and non-verbal communication. Tools and techniques of communication. Campus: Gharuan, Mohali FAQ’S

Mass Communication in India: Kewal J Kumar Dynamics of Mass Comm : Uma Narula Campus: Gharuan, Mohali REFERENCES